Office of the President of Ukraine and Government of Ukraine have launched a large-scale project focusing on the nation’s bravery

Office of the President of Ukraine and Government of Ukraine have launched a large-scale project focusing on the nation’s bravery. Its goal is to make bravery the country's biggest cultural export. Campaign is seen in more than 15 countries worldwide (Canada, Poland, Germany, Italy, Austria, Netherlands, Great Britain, Spain, USA etc).

Everyone knows that countries' economies are built around natural resources: some

have oil, but we have bravery. Over the past month, Ukrainians revealed themselves as citizens of the bravest nation in the world. Politicians, celebrities, and influencers who’s outreach spans across millions of people, showcase and quote the stories of Ukrainian Bravery.

The idea of it was created by the Banda creative agency and the Ministry of Digital Transformation in Ukraine.

"Around the world Ukrainians have been identified as a nation of brave people. We rally against the Russian occupiers and stop tanks without weapons in our hands. Our hero doctors, rescuers, utility workers, vendors, drivers, and pharmacists come to work even with the threat of fire. Ukrainian IT specialists support the country's digital infrastructure, working on laptops in bomb shelters. It's really something admirable. I believe that after the victory, 'window of opportunities from across the world' will open up for our country and our main task will be to use it correctly," Minister of Digital Transformation Mykhailo Fedorov mentioned.

Advertising campaigns were launched both locally and internationally, with the aim to create an association between Ukraine and Bravery. Now it is crucial for Ukrainians not to lose morale gained during the war’s first weeks. This is precisely what the internal campaign aims to do. The international campaign’s mission is to share aspects of Ukrainian bravery with the world, and to create the image of a country with brave people, bold ideas, and an innovative direction.

During the campaign for the recognition of Ukrainian Bravery, photos of Brave Ukrainians were placed on billboards both locally and all around the world. The project was seen in Poland, Germany, Italy, Austria, Netherlands, Great Britain, Canada, Spain, Denmark, Lithuania, Latvia, Estonia, Romania, Bulgaria, Sweden, Switzerland, USA, Norway.

On the project’s website you can find short videos, download layouts of posters, stickers and merch to make it easier to broadcast the idea of Ukrainian Bravery to the world. You can simply print materials for demonstrations, or put up posters in your city.