The diverse landscapes of Vietnam form the backdrop for Lux Travel DMC's annual FAM trip for international media partners.
Authentic encounters with local communities enrich every trip to Vietnam.
Authentic encounters with ethnic communities enrich every journey.
The 13-day media trip presents authentic travel experiences and new sustainable offerings in Vietnam and Cambodia.
HANOI, VIETNAM, July 1, 2026 /EINPresswire.com/ -- Lux Travel DMC, one of Vietnam's leading destination management companies specializing in bespoke, private, and luxury travel, has officially announced its annual FAM (Familiarization Trip) for international media partners, content creators, and key opinion leaders (KOLs). The trip, taking place from June 17-29, 2026, will offer select participants the opportunity to experience Vietnam through authentic cultural, culinary, and scenic experiences, as well as to discover new travel products in Vietnam and Cambodia.
This initiative comes amid a growing global demand for authentic, sustainable, and experiential travel. An increasing number of international travelers are seeking not only well-known tourist attractions but also deeper cultural encounters, interaction with local communities, and responsible travel practices that make a positive contribution to destinations. With this in mind, Lux Travel DMC sees its collaboration with international media partners as an important contribution to showcasing Vietnam from a credible, personal, and inspiring perspective.
This year's FAM trip was designed to reflect this very development in tourism. Over 13 days, the program takes participants through some of Vietnam's most famous and diverse regions – including Hanoi, the cultural landscapes of Ninh Binh, Lan Ha Bay, the imperial city of Hue, the historic old town of Hoi An, Ho Chi Minh City, and the Mekong Delta. The itinerary combines cultural highlights, nature experiences, and encounters with local life, offering a comprehensive insight into the country's diversity.
Authentic experiences and cultural interaction are at the heart of the trip. Invited guests will visit local markets, explore traditional craft workshops, enjoy culinary experiences, and gain insights into the daily lives of Vietnamese communities. The aim is not merely to provide tourist impressions, but to foster a deeper understanding of the people, traditions, and values of the country.
“Today’s travelers are looking for more than just sightseeing. They want to experience stories, meet people, and understand a country in an authentic way,” said Pham Ha, founder and CEO of Lux Travel DMC. “With our annual FAM trip, we want to enable our media partners to discover Vietnam from a genuine perspective, while also demonstrating how responsibly designed travel can create sustainable value for guests and local communities.”
In addition to its cultural focus, the FAM trip also serves as a platform for Lux Travel DMC to present new travel concepts. The company is experiencing increasing demand for individual, flexible, and sustainable travel options, particularly in the European market. Tailor-made trips to Vietnam and Cambodia are gaining particular importance, as they combine immersive cultural experiences with comfort, privacy, and local expertise.
By inviting international media representatives, travel journalists, and digital content creators, Lux Travel DMC aims to further enhance Vietnam's visibility as a high-quality and diverse destination. At the same time, the company underscores its commitment to sustainable tourism that preserves cultural values and actively engages local communities.
About Lux Travel DMC:
Lux Travel DMC is a multi-award-winning destination management company based in Vietnam, specializing in bespoke, private, luxury, and sustainable travel experiences in Vietnam, Cambodia, and Southeast Asia. Led by founder and CEO Pham Ha, the company develops customized travel programs that combine cultural authenticity, personalized service, and responsible tourism.
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