SPAIN: Sniff Hotels is now 123 Reserve: new name, same mission — to make it easier to book hotels online around the world

123 Book

Sniff Hotels is now 123 Reserve: new brand, same commitment to fast, secure and easy online hotel bookings around the world.

We have not changed our mission: we remain committed to simplifying the hotel booking process, now with a structure even more prepared to scale internationally."

— Andre Sestari

SPAIN, May 17, 2025 /EINPresswire.com/ -- Sniff Hotels, a renowned international online hotel booking platform, officially

announces its rebranding and domain to 123 Reserve. Present in more than 100 countries and available in 40 languages, the company consolidates its position as one of the most accessible and global solutions in the hospitality sector.

This change marks an important milestone in its international growth, accompanied by a new visual identity, significant technological improvements and an even clearer vision: to make booking a hotel easy, fast and secure for anyone, anywhere in the world.

"123 Reserve represents an evolution of our brand for the world," says Andre Sestari, founder of the platform.

The platform connects users with thousands of hotels, guesthouses, hostels and resorts spread across all continents. The experience has been redesigned to offer a more personalized, fluid and efficient use — from search to booking confirmation.

Key new features of 123 Reserve:
• Renewed interface with clearer and more modern navigation.
• Smart search based on user habits, location, and preferences.
• Advanced hotel comparison and real-time prices.
• Ultra-fast mobile version, ideal for last-minute bookings.
• Full support in 40 languages, including the world's most widely spoken, from English and Spanish to Arabic, Chinese, Japanese, and Russian.

The customer service team operates 24/7 with agents spread across different regions, offering local assistance with a human approach. This multilingual and multicultural capability reinforces the brand's value proposition: a truly global platform that understands its users wherever they are.

The migration from Sniff Hotels to 123 Reserve has been designed to be completely transparent. Logins to the old site are automatically redirected to the new domain (123reserve.com), without users losing saved logins, favorites, or booking history.