ROME , ITALY, May 20, 2025 /EINPresswire.com/ -- Traditional SEO is on the brink of collapse, according to new research from SALESmanago, one of Europe's leading Customer Engagement platforms. 73% of e-commerce and retail marketers believe that traditional SEO will be obsolete by 2026, a clear sign that the rules of digital engagement are changing.
Based on a survey of 150 marketers in the UK, Poland and Italy, the data reveals that
The top findings from 2025 research highlight the following factors that keep e-commerce managers awake:
- SEO extinction: 73% of marketers say traditional SEO will be dead by the end of 2026
- TikTok drives commerce: 44% report an increase in social commerce demand, with 35% turning to AI-powered tools to answer
them - Dark social dilemma: 63% say platforms like WhatsApp and Instagram DMs are making it harder to measure web
traffic - Pressure on personalization: 51% are grappling with rising expectations for personalized
experiences - Sustainability spotlight: 41% say eco-conscious consumers are redesigning their strategies
"Brands across Europe are quickly realizing that consumer journeys are no longer linear, and the fact that so many marketers are questioning the value of SEO speaks volumes," said Brian Plackis-Cheng, CEO of SALESmanago. "As consumers move to private platforms and engage in more unpredictable cross-cutting journeys, brands need real-time information, beyond keywords, and personalization around products."
To keep up with these trends, marketers prioritize investments in Customer Data Platform (47%), social commerce integrations (38%), AI-powered tools (35%), and omnichannel marketing automation (34%).
"Marketers are under pressure to prove ROI, despite growing dark spots like dark social," Plackis-Cheng added. "The winners will be those who unify their data, adopt AI with a clear segmentation strategy, leverage messaging channels like SMS and WhatsApp for targeted, personalized engagement, and deliver personalized experiences at scale."
No comments:
Post a Comment