SWEDEN: Former Walmart and Cint executives join Priceagent's board to drive pricing innovation

Philip Carls and Oscar Carlsson strengthen Priceagent's team to help global brands make smarter pricing decisions

With their guidance, we are not only building a better platform, we are offering tools that give our customers sharper insights, faster decisions and the ability to adapt more quickly to market changes.”

— Robert Tinterov, co-founder and CEO of Priceagent

STOCKHOLM, SWEDEN, May 21, 2025 / EINPresswire.com / -- Priceagent , the platform that empowers all companies to now make data-driven and faster pricing decisions, has appointed two experienced executives to its board of directors: Philip Carls, a pricing expert with experience from Amazon and Walmart, and Oscar Carlsson, a product innovator in market research technology who has helped create growth for Cint through international expansion and IPO.

The appointments come as Priceagent continues its mission to democratize pricing insights for brands worldwide. With millions of data points from over 130 markets and a proprietary algorithm honed over a decade, the platform company is attracting significant interest from companies seeking fast, secure and repeatable pricing decisions.

“I am very happy to welcome Philip and Oscar to the board. Philip understands the complexities of pricing from the inside, and Oscar sees exactly how product, data and business meet. Together they bring unique expertise that strengthens our entire business,” says Robert Tinterov, co-founder and CEO of Priceagent. “With their guidance, we are not only building a better platform, we are offering tools that give our customers sharper insights, faster decisions and the ability to adapt more quickly to market changes.”

Philip Carls has deep experience in strategic pricing, advanced analytics, and marketing in retail and e-commerce. At Walmart, he created the pricing strategy that helped establish the company as the largest grocery retailer in the United States. At Symantec, he drove 10% global revenue growth through price optimization. As Head of EU Pricing at Amazon, he led the company’s largest profitability initiative in 2022, increasing profits by over $250 million annually. Most recently, he was VP Pricing and Assortment at AUTODOC. His approach combines data science, cross-functional collaboration, and a true understanding of go-to-market strategies to create lasting results.

“I have spent my career solving pricing challenges for major brands, so I immediately saw the power of Priceagent. The platform does in minutes or hours what previously took weeks and cost over $100,000. It is fast, scalable, and based on actual willingness to pay – something I wish I had had access to earlier in my career. I look forward to making this opportunity available to all companies looking to make smarter pricing decisions,” says Philip Carls.

Oscar Carlsson, who originally joined Priceagent as an advisor in 2024, has since deepened his involvement and is now both a board member and interim Chief Product Officer. Carlsson is an experienced technologist and growth strategist who helped lead the pioneering market research technology company, Cint, from startup to global IPO. There, he was a driving force in product strategy, international expansion and multiple acquisitions. His decision to invest in Priceagent and take an executive role reflects his strong belief in the platform’s potential to transform the market.

“Priceagent has built a platform that makes advanced pricing insights available to a broader group of decision makers and puts the kind of data and tools that were previously reserved for global consulting firms directly into the hands of everyday decision makers. That’s why I went from advisor to investor and now interim CPO. I believe in what Priceagent is building and its future potential,” says Oscar Carlsson.

About Priceagent
Priceagent is a pricing platform and service that helps both small and large businesses set the right price with confidence, by showing exactly how many customers would buy at each price level and how demand is affected by factors such as product features, sales channel, competitive landscape and more.

Headquartered in Stockholm and with offices in Los Angeles, Priceagent gives brands fast and direct access to insights into willingness to pay in over 130 markets, based on a global network of over 300 million verified consumers. The proprietary algorithm, refined over ten years, identifies price plateaus and clear price walls, and shows how price levels compare to competitors. This enables faster, cheaper and more repeatable pricing decisions without relying on slow and costly traditional methods.
Learn more at www.priceagent.com .