ARGENTINA: PELLERITI PRIORE returns to Argentina with a new identity and cult wines

Marcelo Pelleriti and Miguel Priore present the complete portfolio of Pelleriti Priore, their collection of cult wines born in Mendoza

Panoramic view of the Los Pioneros vineyard in La Consulta Mendoza, Argentina, origin of Pelleriti Priore wines.

Marcelo Pelleriti and Miguel Priore share a glass of wine under a century-old olive tree at Los Pioneros Vineyard

Marcelo Pelleriti and Miguel Priore toast at the Los Pioneros vineyard, celebrating the free and artistic spirit of their project

Pelleriti Priore Complete Portfolio: Seven Cult Wines with Scores of 95 to 97 Points by James Suckling

After a local break, Marcelo Pelleriti and Miguel Priore relaunch their project with new aesthetics, cult wines and selective distribution.

For more than a decade we have been bringing Mendoza wines to the world. Today we return home with a new identity and the same passion for our land."

— Marcelo Pelleriti

MENDOZA, MENDOZA, ARGENTINA, May 21, 2025 /EINPresswire.com/ -- After more than a decade building a benchmark brand in Argentine wines and a two-year

hiatus in the local market, Marcelo Pelleriti and Miguel Priore officially announce the return to Argentina with a new PELLERITI PRIORE identity, a renewed aesthetic and an exclusive distribution proposal.

For more than a decade we have been bringing Mendoza wines to the world. Today we return home with a new vision, a new identity and the same respect for our land. This is how PELLERITI PRIORE was born, the rebirth of a story that continues, stronger than ever, explains Marcelo Pelleriti.

United by passion and excellence
With more than 15 years together, Pelleriti and Priore merge winemaking expertise and international strategic vision:
- Marcelo Pelleriti: first Argentine to obtain 100 points from Robert Parker, with more than 50 vintages between Argentina and France. A master in creating wines that express the best of the terroir.
- Miguel Priore: expert in branding and global expansion, with a focus on building impact and legacy brands. Their passion for excellence drives each initiative towards an international standard.

A project with deep roots and a vision of the future
Between 2009 and 2023, Marcelo Pelleriti and Miguel Priore developed the Marcelo Pelleriti Wines brand in Argentina, building step by step a proposal that combined oenological excellence and international vocation. For more than a decade, they managed to position themselves in the high-end wine segment, with recognition both in the country and abroad.
In 2024, the project was transformed with an international rebranding that gave rise to PELLERITI PRIORE, a cult wine collection with limited distribution, a global presence in more than 40 countries and a focus on excellence, art and legacy.
PELLERITI PRIORE was born from the dream of creating the Grand Cru of the New World, wines that reflect the complexity and diversity of the Mendoza terroir, respecting its essence and raising the prestige of Argentine wine in the world.
"With PELLERITI PRIORE we want to take Mendoza's identity to the highest international level, respecting our land and projecting it into the future," says Marcelo Pelleriti.

Wines that narrate the land
PELLERITI PRIORE's DNA is in Malbec, Cabernet Franc and precisely selected blends, made through microvinification and meticulous terroir work.
The labels have already received international accolades, standing out with 95 to 97 points awarded by James Suckling.
Committed to excellence and sustainability, they implement responsible practices in vineyards and wineries, prioritizing biodiversity and efficiency of natural resources.

Exclusive distribution and limited
access From July 2025, the wines will be available in:
- Specialised wine bars.
- Select restaurants.
- Private membership with access to limited editions and personalized experiences.