FRANCE: AVATR announces its entry into Europe and opens a new chapter in its global expansion

AVATR Launches In Europe

AVATR announced its entry into the European market, a significant step in the brand's international expansion. In 2027, the brand will launch in Norway and Spain.

PARIS, FRANCE, October 18, 2026 / EINPresswire.com / -- AVATR announces its entry into Europe and opens a new chapter in its global expansion

AVATR announced its entry into the European

market in Paris, a significant step in the brand's international expansion. The brand will launch in Norway and Spain in 2027.

Europe is one of the most established and demanding premium automotive markets in the world, as well as being a key strategic market in AVATR's global expansion.

Justin Li, AVATR, stated: "AVATR has been a global brand since its inception. Over the next three years, we will launch six models in Europe, encompassing midsize SUVs, large SUVs, and shooting brakes. In 2027, Norway and Spain will be AVATR's European launch markets, where the AVATR 06T and 07L will make their European debut, officially beginning a new chapter for AVATR in Europe."

AVATR has pursued a global development strategy since its inception, building its competitive advantages on an international scale. AVATR combines Changan Automobile's advanced vehicle manufacturing capabilities, CATL's cutting-edge battery technology, and the R&D capabilities of a world-leading ICT company. Together, these strengths form a comprehensive business system encompassing design, R&D, manufacturing, and supply chain, providing a solid foundation for the brand's international expansion.

AVATR is backed by a highly diverse global team. The brand's Global Design Center in Munich works closely with its Shanghai design center, bringing together designers and engineers from over 30 countries in a diverse, integrated, and highly collaborative network.

To date, the brand is present in 70 countries and regions, with more than 280,000 owners worldwide. By 2030, AVATR aims to expand its presence to 110 countries and regions and achieve international sales exceeding 50% of total sales.

Differentiating Value: “Emotive Luxury” Defines AVATR’s Differentiation.
Guided by its brand promise of “Emotive Luxury,” AVATR is redefining the premium mobility experience in the era of smart electrification. This brand promise, conceived by AVATR’s Design Director, Nader Faghihzadeh, embodies a fundamental idea: luxury is evolving. It’s no longer just about what surrounds us, but about what makes us feel. For AVATR, Emotive Luxury unites design, intelligence, and human emotion to create intuitive and profoundly human experiences.

This design philosophy is evident in the development of the entire AVATR range. From the AVATR VISION XPECTRA concept car, created at the Global Design Center in Munich, to the AVATR T09 concept version presented at the Paris event, the brand's distinctive design language has continued to evolve. This not only represents a further evolution of AVATR's signature aesthetic but also marks the official launch of the brand's dual product line strategy.

The AVATR 06T and 07L will be among the first models to arrive on the European market, embodying the brand promise of "Emotive Luxury" and defining the aesthetics of future mobility through authentic design and intelligent technology infused with emotion. Cutting-edge design, advanced intelligence, and a user-centric approach express its core values: the brand is guided by authentic, futuristic design, aiming to develop world-leading intelligent technology and create a premium lifestyle experience of vehicle ownership.

Long-term commitment: sustainable local operations alongside European partners.
AVATR's European strategy will be guided by the brand's long-term commitment to deep localization. It will work with local partners to build comprehensive operational capabilities encompassing product, channels, and services.

The European launch of AVATR kicks off a multi-year expansion that combines new products with local sales, service, and partner networks in Norway and Spain. With the arrival of the 06T and 07L in 2027 and six models planned for Europe over the next three years, Europe will be a cornerstone of the brand's long-term international growth.

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