Designed for independent hotels and groups, the guide analyzes 137 distribution solutions: business models, access conditions, and key considerations.
The guide's value lies precisely in enabling everyone to build their own distribution mix and identify the channels that truly suit their business.
— Thomas MYSZKOWSKI, OTAC Marketing Manager
PARIS, FRANCE, October 5, 2026 /EINPresswire.com/ -- Medialog, a French software publisher specializing in the hotel and restaurant industry, has released "137 Ways to Sell Your Hotel Without Relying on OTAs (Building a Resilient Distribution Mix)," a new
guide for independent hoteliers. Based on the analysis of approximately 270 distribution channels, it lists individually verified solutions grouped into 21 channel categories, with a simple objective: to enable each hotelier to quickly identify the levers truly suited to their establishment.The guide begins with an observation that is particularly relevant for independent hotels: in France, the majority of bookings for a hotel still go through costly intermediaries, with direct bookings remaining a minority. The guide covers both established channels (direct sales, metasearch engines, GDSs, corporate clients, and groups) and more specific channels such as regional marketplaces, public procurement, crews and traveling employees, private sales, post-disaster relocation, and distribution via AI agents. Each category is analyzed according to the hotel's profile, the target clientele, geographic coverage, technical requirements, access method, business model, and key considerations.
"Many hoteliers know they should diversify their distribution, but it's difficult to know which solutions are truly accessible to an independent hotelier and which generate additional demand. With this guide, we wanted to give them a concrete tool to make this distinction and identify the channels that truly suit their business," says
Thomas Myszkowski, OTAC Marketing Manager.
The work involved is not simply a matter of compiling a list. Of the approximately 270 avenues initially identified, only those solutions meeting the study's criteria were selected. The guide specifically dismisses "false alternatives" that simply repackage the inventory of a major OTA.
Among the categories highlighted is a model still relatively uncommon in hotel distribution: cooperation between independent hoteliers. The principle is to allow an establishment unable to fulfill a request (full hotel, unavailable room category, or specific need) to forward it to an available colleague, rather than leaving the customer to find an external intermediary. This "coopetition" approach improves traveler satisfaction, maintains the relationship within the independent hotel ecosystem, and compensates the hotel that forwards the request. OTAC, developed by Medialog, is one of the solutions examined within this category.
“The diversity of solutions identified shows that there is no single alternative to OTAs. A hotel in the city center, a charming guesthouse in a tourist area, or an establishment near a business park do not have the same needs. The guide's value lies precisely in allowing everyone to build their own distribution mix.”
— Thomas Myszkowski, OTA Marketing Manager.
The guide therefore does not propose replacing one channel with another, but rather helps each hotelier to choose between several sources of demand based on their establishment, its location, and its clientele. It is available for download for professionals wishing to compare their options without having to search through dozens of different providers and models themselves.
Download the guide: 137 ways to sell your hotel without depending on OTAs.
About Medialog:
Since 1988, Medialog has established itself as a trusted name in the world of independent hotels and restaurants. Its entry into the Fintech sector with the integration of payments into its PMS and POS solutions in 2022 solidified its position, enabling it to structure and optimize its clients' organizations by precisely adapting to their specific needs. The luxury hotel industry has clearly recognized this: it represents 35% of Medialog's clients, attracted by the excellence of its service, the quality of its products, and its commitment to quality workmanship.
To learn more: https://www.medialog.fr/
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