Retail Consultants YRC Shares How Small Fashion Businesses Can Foray Into the World of Experiential Retail
YRC shares four ways small and medium fashion stores can adopt experiential retail.
Empowering Retail & E-commerce businesses worldwide.”
— Nikhil Agarwal
PUNE, MAHARASHTRA, INDIA, February 1, 2025 /EINPresswire.com/ -- Retail and eCommerce consulting brand YRC shares four examples in this communiquรฉ highlighting how small and medium fashion and apparel stores can implement experiential retail.
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๐๐ผ๐๐๐ถ๐ป๐ด ๐จ๐ฝ๐ฐ๐๐ฐ๐น๐ถ๐ป๐ด ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ๐ ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐๐ป๐ธ ๐ฆ๐ต๐ผ๐๐
Upcycling clothes is the art of transforming old and used clothes into something fashionable or reusable. The concept is gaining popularity and retailers can use it to draw customers and increase customer engagement.
Another novel concept is trunk shows, where brands or designers offer their latest or exclusive collections in selected stores for a limited time. This can help in branding and customer retention.
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๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฎ ๐๐ถ๐๐๐ถ๐ป๐ฐ๐๐ถ๐๐ฒ ๐ฆ๐๐ผ๐ฟ๐ฒ ๐๐๐บ๐ผ๐๐ฝ๐ต๐ฒ๐ฟ๐ฒ
People tend to repeat good experiences. The atmosphere of a store plays a big role in achieving the same for customers. ๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฐ๐ผ๐ป๐๐๐น๐๐ถ๐ป๐ด experts of YRC recommend applying theme-based store design and dรฉcor, use of pleasant music and scent for enhanced sensory experience, and unique visual merchandising. Proper fashion store layout planning is quintessential here.
๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป
YRC’s team of ๐ฎ๐ฝ๐ฝ๐ฎ๐ฟ๐ฒ๐น ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐๐ stress that personalisation should be applied cautiously. Not all customers are looking for an overdose of attention. The balance lies in staying there if someone needs it without much ado. Services can include personalised gift wrapping, alterations, trial rooms with privacy concerns addressed, etc.
๐๐ฝ๐ฝ๐น๐๐ถ๐ป๐ด ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐
Technology need not always mean AR, VR, AI, or any such high-tech-high-investment options. MSME fashion and apparel businesses can go for simple forms of digital transformation like the use of smartphone communication app services (for businesses), building a social media presence on relevant platforms (which is often free), offering online payment options, etc. For small businesses, these steps mark the onset of experiential retail and are necessary to build the future foundation for more advanced forms of technology leverage.
๐๐ฏ๐ผ๐๐ ๐ฌ๐ฅ๐
As a seasoned retail & e-commerce consulting firm, we've powered 500+ clients in 12 countries and 20+ retail verticals over 12 years. Offering SOPs (BPMN 2.0), market research, business model validation, ๐ณ๐ฟ๐ฎ๐ป๐ฐ๐ต๐ถ๐๐ฒ ๐ฐ๐ผ๐ป๐๐๐น๐๐ถ๐ป๐ด, and process automation, we're here to elevate your efficiency and scale your brand. Ready for a growth boost? Connect with us for a discovery session!
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