BRAZIL: Loyalty Juggernaut and Loyalty Academy Brazil Bring Advanced Loyalty and Performance Management Technology to Brazil

The partnership combines GRAVTY®'s advanced technology and Loyalty Performance Management services with the mature Brazilian loyalty market.

Our partnership with Loyalty Juggernaut combines deep knowledge of the Brazilian market with proven technology in some of the world's most demanding loyalty ecosystems.”

— Fábio Santoro, Partner at Loyalty Academy Brazil

SÃO PAULO, BRAZIL, October 19, 2026 / EINPresswire.com / -- Loyalty Juggernaut , Inc., a leading and rapidly growing company in corporate loyalty technology, today announced a partnership with Loyalty Academy Brasil to bring world - class loyalty technology and Loyalty Performance Management (LPM)

services to major brands across Brazil. The partnership combines the GRAVTY® platform and global experience of Loyalty Juggernaut with the sector expertise and local market knowledge of Loyalty Academy Brasil, expanding the strategic and financial contribution of loyalty.

Brazilian companies will have access to a combination of advanced technology, strategic consulting, and performance management capabilities designed to increase customer lifetime value, expand partner ecosystems, unlock new revenue streams, and improve program profitability. The collaboration will cater to both established programs seeking their next growth phase and companies developing new loyalty offerings.

GRAVTY® brings together real-time loyalty operations, patented first-party behavioral data capabilities, predictive intelligence, and AI-driven personalization in a scalable, cloud-native platform. Its Agency AI capabilities help companies transform insights into participant engagement, growth and retention, hyper-personalization, fraud management, and operations. Designed for corporate, multi-brand, and multi-partner loyalty ecosystems, GRAVTY® enables brands to connect customer experiences and business opportunities across the enterprise.

Complementing the platform, Loyalty Performance Management services from Loyalty Juggernaut help brands connect loyalty strategy to financial results. These services encompass program analysis and optimization, financial planning and liability management, partner value creation, data monetization, and AI-driven personalization. Together, technology and services help leaders identify growth opportunities, measure incremental impact, and continuously improve the economics of their programs.

“Brazilian brands have built sophisticated loyalty programs, and their ambitions continue to grow,” says Fábio Santoro, Partner at Loyalty Academy Brazil. “Our partnership with Loyalty Juggernaut combines deep knowledge of the Brazilian market with proven technology in some of the world’s most demanding loyalty ecosystems. Together, we can help brands put their strategies into practice, deliver more relevant experiences to participants, and strengthen the financial performance of their programs.”

Loyalty Academy Brazil brings a solid background in market practice to the partnership. Led by Fábio Santoro, CLMP™, the organization is the exclusive partner of Loyalty Academy™, an initiative of the Wise Marketer Group. Santoro brings three decades of experience and expertise in loyalty operations, customer engagement, data strategy, and performance measurement, including more than two decades in leadership positions at Dotz and serving as vice president of ABEMF, the Brazilian loyalty industry association. His work encompasses globally recognized professional training, consulting grounded in the realities of the Brazilian loyalty market, hosting the LAB Loyalty Cast Podcast, co-authoring the book Loyalty Management from A to Z, speaking engagements, investing, and consulting.

“Brazil is one of the most mature and sophisticated loyalty markets in the world, with leading programs that have shaped how brands build lasting customer relationships,” stated Shyam Shah, CEO and co-founder of Loyalty Juggernaut. “This maturity creates an exciting opportunity to build upon what these programs have already achieved. I look forward to collaborating with Loyalty Academy Brazil and the region’s leading loyalty programs to unlock their next phase of growth and expand their contribution to corporate performance, generating more value from customer relationships, partner ecosystems, and firsthand data, while delivering measurable business results.”

The partnership builds on Loyalty Juggernaut's established track record and strong presence in Latin America, where GRAVTY® serves some of the region's most iconic brands, such as FEMSA, Liverpool, Viva Aerobus, and Banco Compartamos. This regional experience is complemented by a global portfolio spanning retail, aviation, hospitality, banking, and other sectors, including Global Hotel Alliance DISCOVERY, WestJet, Emirates, and Spenn. Loyalty Juggernaut brings expertise in operating complex loyalty ecosystems at scale and transforming corporate ambition into program execution.

As a result of this collaboration, Dave Andreadakis, Chief Growth and Strategy Officer of Loyalty Juggernaut, will be in Brazil from October 20-22, 2026 to deliver a keynote address at the ABEMF Forum and meet with leaders in the Brazilian loyalty industry to discuss collaboration opportunities.

About Loyalty Juggernaut:

Headquartered in Palo Alto, California, Loyalty Juggernaut, Inc. offers a complete (turnkey) platform to build, operate, optimize, and grow a modern loyalty business. Its core platform, GRAVTY® , brings together loyalty management, partner ecosystems, personalized engagement, rewards and commerce, program intelligence, and Agency AI. Complementary capabilities include FIDIVIO, for loyalty accounting, projections, and program economics, and FitTribe, for lifestyle and wellness engagement. Loyalty Juggernaut is trusted by more than 60 major clients across 16 verticals, including leading brands in retail, aviation, hospitality, and banking, with a collective presence in over 100 countries. The company was recognized as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. Learn more at https://www.lji.io .

About Loyalty Academy Brazil

: Loyalty Academy Brazil offers loyalty education, professional certification, and strategic consulting services to the Brazilian market. It also produces Lab Loyalty Cast, the leading loyalty podcast in South America. Led by Fábio Santoro and Leandro Torres, it is the exclusive educational partner of Loyalty Academy™, an initiative of the Wise Marketer Group, in Brazil. Its portfolio includes the Certified Loyalty Marketing Professional™ (CLMP™) programs, corporate training, event speakers, mentoring, board participation, and consulting. Learn more at www.loyaltyacademybrasil.com.br .