CYPRUS: Applying AI to a decade of data: Adsterra upgrades its system, helping publisher revenue increase by up to 20%.

Adsterra officially launches its Ad Intelligence Engine.

Adsterra officially launches its Ad Intelligence Engine, an AI-powered advertising delivery infrastructure, and introduces a limited-time promotional program for publishers.

Often, it's the small details that make a big difference. The Ad Intelligence Engine processes dozens of signals in real time to select the best distribution path for each ad request.”

— Arthur Galiev, Business Director of Adsterra

LIMASSOL, CYPRUS, October 27, 2026 / EINPresswire.com / -- Adsterra, a global performance-based pay-per-view advertising network, has announced the rollout of its Ad Intelligence Engine. This AI-powered

advertising delivery infrastructure, developed by the company, utilizes predictive machine learning technology to enhance publisher monetization and improve campaign performance for advertisers.

To celebrate the launch of its Ad Intelligence Engine, Adsterra is running a special promotion for publishers. The program includes performance-based bonuses and other benefits for eligible social media accounts.

Time: October 26 – November 26, 2026
Prizes: 13 prizes, totaling $1,400 in cash and 1,400 merch points.
Details: [blog post link]

Regarding the program upgrade,
it is part of Adsterra's overall effort to encourage publishers to adopt AI-powered ad delivery technology early on.

The new system, officially launched in May 2026, is the result of over a decade of development based on proprietary advertising data collected from the entire Adsterra ecosystem. Traditional distribution systems rely primarily on pre-established rules and only optimize after results are obtained. In contrast, the Ad Intelligence Engine evaluates each impression before an ad is delivered, thereby finding the most effective combination between advertisers and publishers.
The system's predictive tool analyzes over 50 signals in real time, including seasonal demand, user behavior, geographic and device correlations, traffic quality metrics, ad placement characteristics, and the performance of previous campaigns.

The infrastructure is built on three core technologies:
1. Intelligent ad rotation: diversifies ad distribution methods, expands campaign reach, and contributes to an average 10–15% increase in viewability.
2. AI-powered ad matching: predicts the conversion potential of each impression and prioritizes campaigns with the highest expected performance.
3. Continuous real-time optimization: adjusts distribution decisions based on live performance data, making campaigns more effective and increasing revenue for publishers.

According to Adsterra, the system was trained on over 10 years of advertising performance data from thousands of advertisers and publishers operating across various industries, regions, devices, and traffic environments. Instead of licensing predictive technology from third parties, the company developed its own machine learning infrastructure and trained using its historical data.

The initial rollout phase involved a group of actively engaged publishers representing the Adsterra network. Based on before-and-after comparisons, using the same publisher inventory and advertiser demand, the company observed significant revenue improvements:
• Publisher revenue increased by up to 20%
• eCPM increased from 11% to 24%
• Ads were delivered more effectively thanks to intelligent rotation mechanisms
• Higher revenue potential per session due to optimized predictions

According to Adsterra, the Ad Intelligence Engine marks the next phase of development for the company's advertising infrastructure. The system shifts from a static delivery mechanism to prediction-based decision-making, continuously adapting to market fluctuations and traffic behavior.

Detailed information about the Ad Intelligence Engine, including implementation, supported ad formats, and launch roadmap, is available on the official Adsterra blog: [read more here]

About Adsterra:
Adsterra is a global advertising network that provides performance-based user acquisition solutions for advertisers and monetization solutions for publishers across various industries and regions. Adsterra is a trusted brand used by many media buyers, CPA networks, affiliate marketers, startup founders, and demand generation managers. Since 2013, Adsterra has helped advertisers increase ROI while publishers achieve maximum eCPM and retain users through flexible traffic solutions. The network collaborates with both beginners and industry experts.