ITALY: Owners Italia integrates property data and AI into real estate agency acquisition.

Owners Italia integrates real estate data, segmentation, and artificial intelligence to support real estate agencies' acquisition efforts.

Owners Italia integrates property data, contact information, segmentation, and AI to make real estate agency acquisition more targeted.

The goal is not to replace the real estate agent, but to help them focus their time and skills where they are most valuable: data selects, automation supports, and the relationship remains human.”

— Stefano Mora, Chief Commercial Officer, Owners Italia

CASCINA, PI, ITALY, September 29, 2026 / EINPresswire.com / -- The search for new real estate assignments is undergoing a transformation increasingly dependent on data quality and the ability to use it selectively. In this context, Owners Italia has developed a

model that integrates property data, owner contact information, advanced segmentation, and artificial intelligence tools applied to real estate agencies' acquisition activities.

The starting point is the real estate information assets. Through the land registry and various search and segmentation criteria, agencies can identify owners based on territory, property characteristics, ownership structure, and other parameters useful for commercial activities.

This data can be associated, when available and usable according to established procedures, with mobile phone numbers, landlines, and email addresses. The Owners Italia system also includes checks linked to the Public Register of Oppositions and periodic contactability verification activities.

The most recent development concerns the use of artificial intelligence in the initial contact. With AI Direct Call, Owners Italia is experimenting with voice agents configured for the real estate industry, designed to support the initial phases of outbound activity: contact, preliminary qualification, and subsequent handover to a human operator when the conditions for continuing the conversation arise.

This change also affects the way work lists are constructed. Not just generic territorial searches, but segmentations that can include, for example, multi-owners, properties of a certain size, resident or non-resident owners, entire buildings, and ownership changes consistent with specific real estate phenomena.

In parallel, Owners Italia has developed the Owners Real Estate Data Observatory , a dedicated area for the aggregate study of real estate ownership transformations. The project analyzes cadastral changes, ownership structure, and temporal dynamics with the aim of transforming large amounts of information into readable indicators for professionals, analysts, and the media.

The first line of research, the Property Lifecycle Report 2026 , observes how the composition of real estate ownership changes over time through longitudinal comparisons of cadastral data. The Observatory's analyses are also used as the basis for editorial insights and content intended for the press.

The convergence of real estate data, compliance, segmentation, and automation therefore marks a broader shift: from a simple database to property intelligence, where value comes not only from the number of available records, but from the ability to identify relevant information and transform it into operational activities.

Owners Italia has been operating in the Real Estate Data sector since 2017 and, over the years, has supported over 5,000 real estate professionals.

About Owners Italia

Owners Italia is a PropTech project by Ft Solutions Srl dedicated to real estate agencies and industry professionals.

The platform integrates land registry data, owner search and segmentation, contact information, verification services, and technology tools dedicated to the real estate acquisition process.