V and RTL Deutschland have expanded the availability of the WOW app to Austria
WOW, Sky's streaming service, launches on VIDAA Smart TVs in Austria, bringing premium series, movies and live sports to more viewers via the VIDAA App Store.
Our focus is simple: people should find the content they want on the biggest screen in their home. Adding WOW gives Austrian viewers even more choice across premium entertainment and sport.”
— Misha Pracny-Strauss, European Business Development Director at V
VIENNA, AUSTRIA, September 30, 2026 /EINPresswire.com/ -- V, the global platform company behind VIDAA, today announced the expansion of WOW, the streaming service for
exclusive Sky sports and fiction programming, to VIDAA-powered Smart TVs in Austria, giving viewers another way to access premium entertainment directly from their television.The launch brings WOW’s extensive selection of series, movies, and live sports to the growing number of Austrian households using VIDAA-powered TVs. The app will be available through the VIDAA App Store and easily accessible directly from the TV.
“WOW brings some of the most attractive premium entertainment and live sports content to viewers in Austria, and expanding WOW to VIDAA devices in Austria is an important addition for our users,” said Misha Pracny-Strauss, European Business Development Director at V. “Our focus is simple: people should find the content they want on the biggest screen in their home. Adding WOW gives Austrian viewers even more choice across premium entertainment and sport.”
“WOW already excites millions of customers in Germany, and we are delighted to now bring our premium streaming service to Austria as well,” said Caterina Preti, Managing Director Austria at RTL. “With VIDAA, even more people in Austria can enjoy our premium programming directly and easily on their Smart TVs. We are bringing our content to where people consume it and give viewers a flexible new way to enjoy great sport, films and series.”
The expansion strengthens VIDAA’s premium content offering in Austria. WOW gives subscribers access to a broad range of entertainment, including acclaimed international and local series, blockbuster movies, documentaries, kids’ programming, and premium live sports, depending on the selected subscription.
For V, the launch is part of a wider strategy to ensure that leading global streaming services sit alongside strong local and regional content on VIDAA. The platform continues to expand its entertainment ecosystem as its footprint grows across Europe.
According to Omdia, VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025, reflecting its accelerating international expansion and growing adoption among consumers worldwide.
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