Antoine Semenyo for Ahmad Tea's Tea Tasting Masterclass
Antoine Semenyo during the Ahmad Tea Masterclass
Premier League and Ghana International Forward Takes Time Out From Man City Pre-Season Tour To Celebrate The Detail Behind Elite Performance
"Preparation is one of the most important parts of my career. What people see on game day is only a small part of the job."
— Antoine Semenyo
HONG KONG, KOWLOON BAY, HONG KONG, August 3, 2026 / EINPresswire.com / -- Today, Ahmad Tea, the English tea brand in over 90 countries , delivers the ultimate pre-season preparation with Manchester City and
Ghana striker Antoine Semenyo with a tea tasting masterclass. The exclusive event celebrates the routines, details and mindset that underpin elite performance.Held in Kowloon Bay, Hong Kong, the event was part of Ahmad Tea’s ‘Preparation is Everything’ campaign, highlighting the importance of preparation, consistency and the values of great play shared by both high-performance athletes and Ahmad Tea’s Tea Master.
During the event, Semenyo, who was raised in England, shared insights into his pre-season training, mental preparation and ambitions for the upcoming season, offering guests a unique insight into the discipline required to perform at the highest level. Guests were invited to
experience Ahmad Tea’s renowned black and herbal tea blends through a guided tea tasting masterclass led by Senior Tea Taster, Dominic Marriott. The session explored the heritage and quality that Ahmad Tea has become known for over the decades, demonstrating how expert tea tasting and brewing ensure exceptional flavour and quality in every cup.
Antoine Semenyo said: “Preparation is one of the most important parts of my career. What people see on game day is only a small part of the work — it all comes from the routines, discipline and mindset that are developed before the game opens. I work hard during the pre-season on those processes to develop and improve daily habits to be ready for a big season ahead.”
Ahmad Tea’s ‘Preparation is Everything’ campaign celebrates the rituals that help people perform at their best, whether in elite sport or everyday life. Drawing parallels between the meticulous preparation behind world-class athletic performance and the expertise behind each cup of Ahmad Tea, the campaign emphasizes the discipline, patience and meticulous attention to detail that define success. From carefully sourcing leaves from the finest gardens to expertly blending each tea, Ahmad Tea believes that exceptional results begin before the final performance—a philosophy shared by athletes preparing for competition and the art of the tea masters behind each blend.
Tracey Wakelin, Head of Global Marketing at Ahmad Tea, commented:
“It was a privilege to welcome Antoine to Hong Kong and bring together media and partners to celebrate the values at the heart of our ‘Preparation is Everything’ campaign. Whether preparing for a season at the highest level of football or delivering the perfect cup of tea, it is often the work behind the scenes that makes the biggest difference. From carefully selecting and balancing teas from different origins, to ensuring that each blend is crafted with precision and brewed with care.”
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About Ahmad Tea
Ahmad Tea is an award-winning English tea company founded in Hampshire, England. Family-owned and operated, the company combines four generations of tea expertise with an unwavering commitment to quality.
Today, Ahmad Tea products are enjoyed in over 90 countries around the world, serving over 30 million cups of tea every day. The company sources the finest leaves from leading tea-growing regions around the world and maintains strict tasting and quality control standards to ensure that each blend delivers an exceptional tea-drinking experience.
Beyond tea, Ahmad Tea is committed to creating a positive impact in communities around the world through its charitable and sustainability initiatives. Through its pioneering Hand Picked Profit Shared initiative, Ahmad Tea is driving positive change in its key sourcing regions, sharing more of the value created by tea with the people who pick it. The program provides additional profit-sharing payments directly to tea workers, helping to close the living wage gap and support greater financial independence, especially for women in tea-growing communities. In 2025, the project’s second year, more than 12,000 women were paid bonuses in India, Kenya and Sri Lanka.
Elsewhere, the company funds schools, hospitals, clean water programs and emergency relief projects in many countries and remains committed to supporting communities connected to its global supply chain. Ahmad Tea also works with tea growing partners to promote responsible sourcing practices and support the long-term sustainability of tea growing communities.
Driven by a passion for quality and a belief in bringing people together, Ahmad Tea continues to connect cultures and communities around the world through the shared enjoyment of great tea.
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