Driven by the rise of tailor-made travel to Vietnam and Cambodia, the incoming agency Lux Travel DMC achieves 70% of its 2026 annual targets in France.
French travelers seek authentic immersion and genuine intimacy. Private tours meet this expectation with complete freedom in terms of pace and experiences.
— Nguyen Huyen, Business Growth Manager, Lux Travel DMC
HANOI, VIETNAM, August 28, 2026 /EINPresswire.com/ -- HANOI, VIETNAM - At the end of the first half of 2026, destination management company Lux Travel DMC announced that it had achieved 70% of its annual revenue target in the French market.
Recorded at the close of the first six months of the year, this significant sales performance reflects the strong bookings made by French-speaking clients. Alongside these encouraging financial results, the company observed a particularly marked increase in bookings for its private tours combining Vietnam and Cambodia during the 2026 summer season. These two concurrent indicators confirm the strength of the company's half-year results and illustrate the relevance of its tailor-made travel offerings in Southeast Asia.This half-year review highlights the agency's ability to meet the demand for long-haul travel and to support clients in the design of personalized itineraries. This success is based on a responsive sales organization, capable of supporting travelers and professional partners from the initial consultation phase, as well as rigorous logistical coordination across all its destinations.
This positive momentum is primarily due to a marked shift in the expectations of French travelers. Whether couples, families, or small groups, demand is increasingly focused on private stays that prioritize flexibility, privacy, and authentic immersion in local culture and nature, moving away from standardized group tours. Travelers are particularly seeking a carefully balanced approach between in-depth exploration of heritage sites, peaceful relaxation, and genuine personalization of their daily itinerary.
This evolving demand is reflected in the sustained interest in tours combining several destinations within the region. For travelers wishing to combine the diverse landscapes of Vietnam—from its northern hills and coastlines to the waterways of the Mekong Delta—with the rich archaeological and historical sites of Angkor, a tailor-made Vietnam-Cambodia tour directly addresses this desire for seamless and culturally continuous travel within a single journey.
“French travelers are looking for authentic immersion and genuine intimacy,” emphasizes Nguyen Huyen, Business Growth Manager at Lux Travel DMC. “Private tours directly meet this expectation by offering complete freedom in the pace of the itinerary and the choice of experiences.”
Faced with these increased demands for personalization, Lux Travel DMC has continued to adapt its offerings to meet this evolving demand. The destination management company offers customizable private programs, designed to precisely tailor itself to each traveler's interests, expectations, and preferred pace. This operational approach relies on a rigorous selection of distinctive accommodations integrated into their surroundings, the provision of comfortable private transfers, the inclusion of exclusive local experiences, and seamless transitions between Vietnam and Cambodia, thus contributing to a smooth and stress-free travel experience.
Building on these strong half-year results and the continued vitality of summer bookings, Lux Travel DMC is approaching the second half of 2026 with particularly favorable prospects. The operator anticipates sustained demand in the French market for the autumn and winter peak seasons, a period traditionally conducive to travel to Indochina. For the coming months, the company will continue to prioritize the quality of its tailor-made experiences, the seamless flow of regional itineraries, and the ongoing strengthening of its relationships of trust with its professional partners and French-speaking travelers, thus consolidating its trajectory throughout the year.
About Lux Travel DMC:
Founded in 2005, Lux Travel DMC is a leading destination management company in Vietnam, specializing in bespoke luxury travel throughout the country and Southeast Asia. A member of the LuxGroup, the company designs private itineraries focused on authentic cultural immersion, the art of heritage storytelling, and sustainable destination management, guided by its core mission: “Bringing happiness through luxurious and mindful travel.”


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