Hubject and Plugo partner to advance NACS-based Plug&Charge adoption in Japan, supporting CPOs, eMSPs, and OEMs across the Japanese EV charging market.
This partnership brings Hubject's full support for Plug&Charge, from certification to everyday operations, to make that available across Japan”
— Christian Hahn, CEO, Hubject
BERLIN, GERMANY, August 27, 2026 /EINPresswire.com/ -- Hubject, the global leader in eMobility interoperability, and Plugo Inc., a Tokyo-based EV charging service provider, today announced a partnership to
advance the adoption of Plug&Charge in the Japanese EV market. The partnership will bring Hubject's Plug&Charge portfolio and technical expertise together with Plugo's presence in the Japanese charging industry, supporting charge point operators (CPOs), eMobility service providers (eMSPs), and vehicle manufacturers (OEMs).The two companies will work together across several areas: enabling day-to-day use of Plug&Charge for CPOs, eMSPs, and OEMs operating in Japan, providing technical onboarding for companies implementing the technology, supporting hardware manufacturers through testing and certification, and raising awareness and driving standardization of the technology in the Japanese market.
In Japan, several automakers have reportedly begun considering the adoption of the NACS standard. Against this backdrop, Plugo will work with Hubject — a global front-runner in the implementation and delivery of Plug&Charge — to accelerate the evaluation and real-world deployment of" ISO15118-based Plug&Charge ahead of the market, elivering a more convenient charging experience and charging environment for EV drivers in Japan
Founded in 2018, Plugo develops and operates EV charging stations and the “My PLUGO” app across Japan. The company also provides a one-stop EV charging services to a wide range of businesses, including automotive OEMs, covering charging infrastructure, white-label charging applications, maintenance, and roaming services. The company already runs its own Plug&Charge system, "& GO," developed based on the CHAdeMO standard. This partnership with Hubject extends Plugo's automated charging work, broadening the technical standards available to Japanese drivers and manufacturers.
"Plugo has already proven that a seamless EV Charging Experience is fundamental for Japanese drivers. This partnership brings Hubject's full support for Plug&Charge, from certification to everyday operations, to make that available across Japan,” said Christian Hahn, CEO of Hubject.
“We have been working to bring a seamless 'just plug in and charge' experience to drivers in Japan through the practical implementation of Plug&Charge compliant with the CHAdeMO standard. Through our partnership with Hubject, we will expand this experience to NACS and other charging standards used internationally. Our goal is to create an environment where drivers can use EVs without having to think about differences between charging standards, delivering a more convenient and flexible charging experience to EV drivers, vehicle manufacturers, and charging operators across Japan." said Naoki Okawa, Representative Director and CEO of Plugo.
Key themes of the Partnership:
● Technical onboarding support: bringing Plug&Charge into everyday, productive use for CPOs and eMSPs in Japan
● Certificate access for OEMs: bringing Plug&Charge-ready vehicles into the Japanese market through Hubject's certificate infrastructure
● Manufacturer testing and certification: providing a clear path for introduction of Plug&Charge to hardware manufacturers, supported jointly by Plugo and Hubject
● Industry standardization: joint work for promotion to raise awareness of Plug&Charge to expand its popularity across Japan
Together, these areas support the rollout of Plug&Charge in Japan, from technical onboarding to everyday use.
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