FRANCE: Doyield concludes its series of free summer training courses with a webinar dedicated to hotel distribution.

A session to help hoteliers understand how the main distribution channels work and optimize their direct sales and profitability

A good understanding of this ecosystem allows hoteliers to make more informed decisions and sustainably improve their business performance.”

— Chedi Chaari, co-founder of Doyield

PARIS, FRANCE, August 3, 2026 /EINPresswire.com/ -- Doyield , a French consulting firm specializing in revenue management and digital marketing for the hospitality industry, announces the third and final session of its summer training series for

hospitality professionals. Following two initial sessions dedicated to revenue management and the customer journey, the company is offering a new webinar on August 27, 2026, focusing on hotel distribution . This training aims to provide hoteliers with a clear understanding of how reservations, rates, and availability flow between the various channels and tools that make up today's hotel technology ecosystem.

Distribution has become a strategic driver of hotel performance. Between OTAs, booking engines, GDSs, price comparison sites, channel managers, and PMSs, information flows are numerous and often complex. By understanding the role of each solution and their interactions, hoteliers can better manage their distribution strategy, limit intermediation costs, improve rate consistency, and develop direct bookings.

“Hotel distribution can seem very technical, yet it directly influences margins, the customer experience, and the daily work of the teams. The goal of this training is to make this ecosystem understandable and give hoteliers the right reflexes to better manage their sales channels,” explains Chedi Chaari, co-founder of Doyield. To illustrate

these mechanisms, several practical cases will be presented. Participants will follow the complete journey of different types of bookings, whether it's a leisure traveler booking via an OTA, a corporate client using a GDS, or a direct booking from a comparison site such as Google Hotel Ads. The training will also address several issues encountered daily by hotels, such as price discrepancies between channels, promotions offered by certain distributors, mapping errors, bookings not reflected in the PMS, and restrictions preventing the marketing of certain rooms.

“Understanding distribution isn’t just about knowing the different tools on the market. It’s primarily about understanding how they work together to quickly identify malfunctions, reduce distribution costs, and offer a better booking experience for guests. A solid grasp of this ecosystem allows hoteliers to make more informed decisions and sustainably improve their business performance,” adds Chedi Chaari.

With this third session, Doyield concludes its series of free training courses focusing on the key drivers of hotel performance. After addressing understanding demand through revenue management and optimizing the customer journey, this final course provides professionals with a comprehensive overview of the mechanisms that structure hotel marketing today and gives them the tools to better manage their distribution strategy.

Registration for the August 27th webinar on hotel distribution is now open: reserve your spot.

About Doyield:
Doyield is a company specializing in revenue optimization and hotel marketing, with particular expertise in the Parisian market and major French cities. We offer customized solutions to help hotels maximize their revenue through proactive management and tailored pricing strategies.
https://www.doyield.com/