NETHERLANDS: WoodWing appoints Reinder Repko as AI Lead

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AMSTERDAM, NETHERLANDS, July 11, 2025 / EINPresswire.com / -- WoodWing , an international provider of software for content creation and management, publishing, document management, and knowledge management, has appointed Reinder Repko as AI Lead. In this new role, he will be responsible for integrating artificial intelligence (AI) across WoodWing's entire product portfolio. He will also continue in his role as Managing Director of WoodWing Scienta .

As AI Lead, Reinder will focus on identifying, developing, and implementing practical AI

applications within WoodWing's software products and internal processes. Central to this will be creating a realistic and widely supported AI strategy, as well as building a culture in which experimentation with AI technology is encouraged and, over time, becomes commonplace.

"We strongly believe in the power of AI to make our solutions smarter, faster, and more valuable," said Ross Paterson, CEO of WoodWing. "With Reinder as AI Lead, we're giving our innovation and technology ambitions a concrete boost. He combines subject matter expertise with a pragmatic approach—exactly what we need at this stage."

Reinder Repko has distinguished himself within WoodWing in recent years as a driver of innovation, particularly in the areas of knowledge management and digital transformation. He regularly speaks about AI developments and writes about the impact of technology on organizations.

"AI has reached the point where we no longer have to dream about the possibilities—we can now realize them," Reinder states. "At WoodWing, we want to not only seize these opportunities but also make them understandable and valuable for our customers. Think, for example, of layout automation (smart automation of formatting processes), search functions that truly understand what you mean, and workflows that optimize themselves. My role is to bring more of these applications from the idea phase to market."

The appointment of a dedicated AI Lead underscores WoodWing's strategic focus on technological innovation and acts as a catalyst for further awareness, knowledge sharing, and concrete pilot projects within all business units.


About WoodWing
At WoodWing, we free organizations from their content and information inefficiencies. For over two decades, we've been a beacon of innovation, offering solutions to streamline multichannel publishing, quality assurance, digital asset management, and document management processes. Our product portfolio is suitable for all industries and improves the efficiency of content creation and information management. WoodWing Software is a private limited company (BV) with headquarters in the Netherlands, offices in the US and Malaysia, sales representatives in LATAM, and a global partner network. Founded in 2000, the company employs over 200 people worldwide.