FINLAND: Finnish artificial intelligence tool improves productivity in an employee-oriented way

M.Sc., H.D., Docent Marko Kesti

Welcome to Novogain AI assistant

Novogain AI leadership development process description

Novogain AI is the world's first artificial intelligence solution that turns a team into a digital twin and suggests actions to achieve sustainable productivity.

Finland has one of the most skilled and experienced workforces in the world, but we have not been able to utilize this as a productivity driver. Novogain AI finally makes this possible.”

— Marko Kesti

FINLAND, July 16, 2025 / EINPresswire.com / -- A Finnish artificial intelligence invention, Novogain AI, can revolutionize productivity development in organizations. The artificial intelligence-assisted management tool helps each team find development measures tailored to their own needs – digitally, efficiently and effectively.

“Novogain AI helps each team optimally and

hand-in-hand,” says docent Marko Kesti, who has developed the invention based on more than ten years of research. At the heart of the application is Kesti's QWL (Quality of Working Life) method and the team's digital twin, which are used to simulate the development measures that best suit the situation, supported by artificial intelligence. This gives each team a concrete and motivating path to success.

Kesti's doctoral dissertation found that organizational personnel have a huge amount of tacit knowledge that has not been systematically utilized to develop competitiveness. Silent signals – employees’ experiences, insights and development suggestions – are directly linked to the capabilities of the work community and ultimately to the performance and financial results of the organisation. The problem has been that it has been too difficult and laborious to exploit this potential.

“Now every team can find and implement the development path that suits them – quickly and in a scalable way.”
Researched and effective – the results speak for themselves

Kesti’s research and practical development projects have shown that when development is targeted correctly and personnel’s expertise and tacit knowledge are systematically utilised, productivity improvements can exceed all expectations.

This does not require expensive product development projects, but is about improving everyday work: small observations, utilising expertise and developing ways of working. Since everyday work needs are constantly changing – as personnel, processes, services and the environment change – development must be fast and flexible. This is where Novogain AI comes into play, enabling fast and effective development measures using artificial intelligence.

Impressive results have been achieved in research and practical development projects.

For example, in Kesti's doctoral thesis, Starkki improved its productivity (HCROI) by over 4%, while simultaneously increasing the number of employees and turnover. As a result of operational research, JYSK achieved a profit improvement of 4,700 euros per employee, Oulun Rosso made a leap of almost 50 places in customer satisfaction, and in the care sector, Treili improved the quality of working life by over 10%, which led to an almost fivefold increase in financial results.

Previously, such results required time-consuming and expensive development projects. Now Novogain AI enables the same digitally – quickly, repeatably and cost-effectively.

The key to connecting the economy and well-being at work

At the core of Novogain AI is the understanding that improving productivity and the quality of working life go hand in hand. The application helps to find development measures that simultaneously improve the well-being of personnel at work and business results – sustainably and in the long term.

Novogain AI includes audited best management practices and over 350 development ideas collected in Kest's doctoral research. Smart analytics automatically finds the team-specific, most impactful development measures that produce the greatest benefit.

In practice, this means that, for example, well-being areas can improve the quality of customer service and achieve financial balance with current funding in a few years.

“Finland has one of the world’s most skilled and experienced workforces, but we have not been able to utilize this as a productivity engine. Novogain AI finally makes this possible.”

Sources
1. Occupational Safety and Health Fund (2013). Impact on personnel productivity development (TSR No 112223).
https://oma.tsr.fi/api/.../TSR_No_112223_loppuraportti.pdf
2. Kesti, M. (2012). The tacit signal method at human competence based organization performance development. University of Lapland.
https://lauda.ulapland.fi/handle/10024/61602
3. Marko Kesti (2016). Human-based HR-Lean produces results.
https://markokesti.wordpress.com/2016/08/19/henkilostolahtoinen-hr-lean-tuottaa-tulosta/
4. Treili Oy (2024). Treili improved the quality of working life by 10% with the sustainable productivity model.
https://www.treili.fi/treili-paransi-tyoelaman-laatua-10-kestavan-tuottavuden-mallilla/