FRANCE: Sabio Disrupt Paris 2025: AI for a reinvented customer experience

Disrupt Paris included several customer case studies

Sabio's first Disrupt event in France was a sell-out

Sabio's Country Manager for France, Herve Racine, Close Proceedings in Paris

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The quality of the speakers and case studies brought together today clearly reflects the French market's appetite for innovation and collaborative learning.”

— Herve Racine, Country Manager, Sabio France, Italy and Morocco

PARIS, FRANCE, June 6, 2025 / EINPresswire.com / -- Earlier this week, Sabio brought together French customer experience decision-makers for an event focused on the new frontiers of artificial intelligence applied to customer relations.

A revolution underway, but not

without control.

Stuart Dorman, Chief Innovation Officer of the Sabio Group, opened the day with a striking perspective. Like the steam engine or the Internet in their time, artificial intelligence is establishing itself as a generic technology, capable of profoundly reconfiguring professions, uses, and expectations. According to him, we have entered the third wave of AI: after recognition (first wave) and content generation (second wave), comes the emergence of “agents” capable of acting and making decisions.

But this increased autonomy comes with new challenges: trust, accountability, and transparency. Deploying AI in customer journeys isn't about automating everything, but about finding the right balance between efficiency and human support.

A demonstration and feedback event

"The quality of the speakers and case studies gathered today clearly reflects the French market's appetite for innovation and collaborative learning," emphasizes Hervé Racine, Country Manager for Sabio France, Italy, and Morocco. "The French customer experience market has very specific expectations in terms of personalization and efficiency. This type of event is essential for fostering exchanges, generating concrete solutions, and connecting local decision-makers with the best innovations on the international market."

Organized in Paris at the Agora des Directeurs de l'Expérience Client, this first edition of Disrupt France was sold out. The objective? To concretely demonstrate how AI, new channels, and management tools can enrich the customer experience without compromising its human quality.

Real-life customer stories, told by those who experience them.

Supported by customer experience leaders such as Avaya and Genesys., SnapCall, and Verint, the event featured comprehensive MasterClasses led by leading French companies. Autosphere shared its analyses of AI implementation projects on its Genesys platform, while Bouygues Telecom presented the approach implemented in collaboration with Sabio to facilitate the transition of its contact center platform to the cloud. This strategic collaboration aimed to ensure alignment with customer experience objectives, ensure strong buy-in from IT teams, and guarantee the success of the transformation project. The RATP Group presented SnapCall's pioneering video interaction technology, highlighting how public sector organizations are embracing digital transformation.

Craig Pumfrey, Vice President of Marketing at Sabio Group, also praised the enthusiasm and engagement of the participants: "The level of exchange, both during the MasterClasses and during the informal sessions, confirms that French customer experience leaders are ready to embrace the levers of AI." This first Disrupt Paris laid the solid foundations for a dynamic of collective innovation in France."

The enthusiasm generated by this first Parisian edition confirms the growing interest of the French market for a real and supported transformation. Companies expect: concrete feedback, methodological support and partners capable of reconciling technological ambition and realities on the ground.

The success of Disrupt Paris confirms the growing demand for expert-led customer experience transformation, as companies face the acceleration of AI technologies, budgetary constraints and increasingly demanding customer expectations.

For Craig Pumfrey, this dynamic is set to strengthen: "We are already exploring new locations in Europe for future editions of Disrupt, in order to respond to the growing desire of our customers and partners to share their experiences, learn from each other and collectively advance the customer experience."