MACAU, September 19 - The 7th International Conference on Events (ICE2025), themed “Making Waves in Asia: Exploring New Frontiers in Festivals and Events,” was successfully held from 17 to 19 September 2025, aiming to convene academics, professionals, and students in Beijing, Macao and other regions for a dynamic conference celebrating innovation, collaboration, and reflection in global event management.
This year’s ICE, was jointly organised by Beijing International Studies University (BISU), Education and Training Chapter of China Convention/Exhibition/Event Society, Macao University of Tourism (UTM), Bournemouth University, and Cape Peninsula University of Technology. The inaugural conference of this series was successfully held in Bournemouth,

