FINLAND: 344 Tonnes Retired in Year One as Individuals Turn to Durable Carbon Removal

Biochar is a stable form of carbon that locks away CO₂ from the air for centuries

Remove Carbon Today has retired 344 tonnes of certified CO₂ removal, ten times the May total, as individuals in 19 countries act on their unavoidable emissions.

Reduce what you can, remove the rest. For us this means fossil-free electricity, vegetarian food on weekdays, low-fossil cars and sailing holidays, and removing the CO₂ we cannot avoid.”

— Tiia Vihavainen, Founder and CEO, Remove Carbon Today

HELSINKI, FINLAND, November 10, 2026 /EINPresswire.com/ -- Remove Carbon Today, an online shop selling certified, durable carbon dioxide removal to individuals, has retired 344 tonnes of CO₂ removal on behalf of customers

in 19 countries on four continents in its first year, nearly ten times the 35 tonnes announced in May 2026. Until recently, certified carbon removal was bought mainly by companies.

“I’m glad to see people across the world find us and take full responsibility for their unavoidable emissions. The global scale of the climate crisis is daunting, but at the personal level we can take care of our own CO₂ waste and clean it up properly, as we do with other waste,” said Tiia Vihavainen, founder and CEO of Remove Carbon Today.

Every tonne sold is already removed (ex-post), certified by Puro.earth, additional and durable for centuries, and retired under customer order numbers in the public registry within one month, median 13 days.

People want to act, with proof: individuals in 19 countries already remove CO₂

80% of people want stronger climate action from their governments (UNDP, 2024), and a majority say individuals must do more (Ipsos, 2026). 85% of consumers are concerned about environmental sustainability, and 81% say their individual actions have a meaningful impact (Bain & Company, 2026). In North America around three in four do not trust what companies say about their environmental actions (Ipsos, 2026).

In a study of 2,346 projects, fewer than 16% of traditional offset credits reflected real emission reductions (Probst et al., Nature Communications, 2024). Since 27 September 2026, the EU has banned climate-neutral product claims based on offsetting (Directive 2024/825). Certified, durable removal rebuilds trust differently: it locks already-emitted CO₂ away for centuries and is verified before the credit is issued and retired in a public registry.

Remove Carbon Today’s first-year customers, each counted once:
• 37% removed whole tonnes (largest individual order 44 tonnes)
• 28% removed CO₂ equal to activities (flights, driving, meals)
• 24% removed smaller custom amounts (from 5 kg)
• 11% subscribed to remove monthly (100 to 300 kg a month)

“Finally a way for consumers to buy high-quality carbon credits,” wrote Erik, a Swedish customer, in a verified Trustpilot review.

The world will overshoot 1.5°C: individuals are the third pillar to limit warming

Even UNEP’s lowest pathway overshoots 1.5°C (Emissions Gap Report 2026). The current average lifestyle footprint across 25 countries is 7.1 tonnes per person, from 1.5 in Nigeria to 18.1 in the United States. Transport, nutrition and housing make up 66% to 95% of it, and the biggest emitters are cars and flights, meat and dairy, and fossil-fuelled homes. To bring warming back towards 1.5°C, the footprint should be 1.1 tonnes per person by 2035 (Hot or Cool Institute, 2025).

Remove Carbon Today’s products match the biggest emitters, making it quick and easy to remove CO₂ at €198 per tonne (€0.198 per kg):
• Driving: 30 kg per 100 km in a petrol or diesel car
• Flight: 115 kg per hour in economy
• Meat-heavy diet: 310 kg a month
• Home energy: 25 kg units a month, set by country and household size

Durable CO₂ removal totals about 2 million tonnes a year, driven by companies and some governments (State of CDR, 2026; CDR.fyi). Individuals are the third pillar: if the world’s top 10% of emitters, 771 million people (World Inequality Lab), each removed 6 tonnes a year, that alone would be about 4.6 billion tonnes, nearly half the 10 billion targeted for 2050 (RMI and Bezos Earth Fund; Remove Carbon Today calculation).

Seven quality questions help choose between carbon credits:

1. Has the removal already happened?
2. Is it independently certified?
3. Is it additional?
4. Will it stay stored for centuries?
5. Is it in a public registry?
6. Will I get proof, and when?
7. Is the price transparent?

Remove Carbon Today answers yes to all, with a published cost breakdown. See every retirement on the tracker.

About Remove Carbon Today:
Remove Carbon Today is an online shop where individuals worldwide can buy certified, durable, ex-post carbon removal for their unavoidable emissions and get public registry proof within one month of purchase. It was launched in November 2025 by Remove Carbon Oy in Finland.