SPAIN: New Research Reveals Senior Marketers Are Losing Nearly Six Hours Every Time They Need to Interrogate Their Own Data

(Left) Abi Liddle, COO, and (Right) John Readman, Founder and CEO of ASK BOSCO®

New independent research exposes the hidden cost of fragmented e-commerce and marketing data, as ASK BOSCO® brings unified data intelligence to Shopify brands.

BARCELONA, SPAIN, June 2, 2026 /EINPresswire.com/ -- ASK BOSCO®, the AI-powered marketing and ecommerce intelligence platform built by marketers, for marketers, today announced the official launch of its Shopify app at Shoptalk Europe 2026 in

Barcelona - backed by new independent research that lays bare the scale of the data fragmentation problem facing senior e-commerce marketers.

The research, conducted by leading market research firm OnePoll in March 2026 among 100 senior marketers at Shopify brands with annual revenues of over £2m/$2.5m reveals that on average it takes senior marketers nearly six hours to get an answer when they need to interrogate their Shopify and marketing data together.

This is happening at a moment of intense scrutiny. Nearly four in five (78%) senior marketers say pressure to justify marketing spend has increased compared to two years ago. And 93% report being regularly challenged on their marketing performance or budget decisions by senior stakeholders, including CEOs, CFOs, and boards.

The conclusion is clear: marketers are being held to higher standards than ever, yet the data they need to defend their decisions is fragmented, slow to pull together, and incomplete. The ASK BOSCO® Shopify app changes that by giving teams access to unified Shopify and marketing data insights in a matter of seconds, not hours.

What the ASK BOSCO® Shopify App Does

The ASK BOSCO® Shopify Beta app gives e-commerce brands a single, unified view of their Shopify sales and marketing performance, bringing together product data, inventory levels, and cross-channel marketing data into one AI-driven platform that any member of a team can interrogate in plain language, without needing technical expertise.

Key capabilities include:
• AI-powered conversational insights: teams can ask natural language questions that blend product and marketing data together, such as "Which SKUs should I increase ad spend on this week?", "Which products are selling well but not being supported by paid media?" or "Where am I spending budget on products that are low in stock?" and receive instant, data-driven answers without needing to pull a single spreadsheet.
• Unified product sales and marketing dashboard: a consolidated view of what is selling, what is driving that performance, and where the gaps are, without spending hours pulling data from multiple sources.
• Cross-channel decision-making: connecting Shopify commerce data with advertising performance across Google, Meta, and Microsoft Ads, so that marketing and trading teams are working from a single version of the truth.

Beyond reporting, ASK BOSCO® also delivers always-on data monitoring across every connected channel. The moment a KPI moves outside target — a drop in ROAS, a spike in spend, an underperforming campaign — teams are alerted instantly, so problems are caught before they become costly.

The platform is designed to empower every member of a team, not just analysts or data specialists. When everyone has access to the same unified data, nobody walks into a meeting underprepared or hits a bottleneck waiting for numbers from an agency or a third-party report. For e-commerce teams in particular, this changes Monday mornings entirely. Instead of logging into multiple platforms to piece together how the weekend traded, or waiting for an agency to send a report, the full picture is waiting the moment you sit down.

"The best e-commerce decisions are not just marketing decisions or just inventory decisions — they are both, made together. The ASK BOSCO® Shopify app exists to make that possible for every brand, regardless of how big their data team is." John Readman, Founder & CEO, ASK BOSCO®

"We identified £30k of wasted ad spend within the first month of using ASK BOSCO® that previous tools had missed." Neil Sansom, CEO, SGS Engineering

Launching at Shoptalk Europe 2026

ASK BOSCO® chose Shoptalk Europe 2026, the world's leading retail and e-commerce conference, as the global debut for the ASK BOSCO® Shopify app. Shoptalk represents the definitive stage for announcing innovation that matters to the e-commerce industry.

The theme for Shoptalk Europe 2026, "Where AI and Human Ingenuity Take Centre Stage", aligns perfectly with ASK BOSCO®'s purpose. John Readman and the ASK BOSCO® team will be at the event to demonstrate the ASK BOSCO® Shopify app, meet with prospective retail and e-commerce partners, and discuss how AI-powered commerce intelligence is reshaping the way ambitious brands compete and grow.

Building on a Landmark Year

The Shopify app launch is a significant product milestone to emerge from ASK BOSCO®'s £4.1 million investment from Gresham House Ventures, the growth equity specialist, announced in June 2025. The funding, which also saw ASK BOSCO® expand its senior technical and sales teams in the UK and accelerate its international expansion into the United States, was earmarked in part for exactly this: deepening ASK BOSCO®'s presence within the Shopify ecosystem.

The business also counts among its backers a number of high-profile angel investors, including Bonamy Grimes, co-founder of Skyscanner, and Richard Flint, former CEO of Sky Betting & Gaming.