Argentina: Wine tourism startup and new Buenos Aires wine bar team up to raise funds and crowdfund together

Mendoza, Argentina

Punta del Este, Uruguay

The directors of Wines of Charleston and Con Altura (a winery in Argentina) will raise funds for the investment through a promotional tour of South America.

This journey is a bridge between cultures. We want to inspire others to discover, support and enjoy what our regions have to offer.”

— K. Vincent Shaw

BUENOS AIRES, ARGENTINA, December 12, 2024 / EINPresswire.com / -- Imagine Anthony Bourdain’s “Parts Unknown” ---- but with wine (and South America).

An ambitious project combining a road trip, a documentary, an exclusive wine bar in Buenos Aires, and an international collaboration with Wines of Charleston, is set to

explore the key wine regions of Argentina, Uruguay, Brazil, and Chile. The tour will include key destinations such as Punta del Este in Uruguay, where Tannat wines will be highlighted; Rio de Janeiro, Brazil, for the iconic Réveillon; Santiago and Chile’s wine valleys, such as Maipo and Casablanca; and the Argentine regions of Mendoza, Salta, the Argentine Northwest, and Buenos Aires. The roadtrip, which will cover more than 4,000 kilometers through iconic landscapes, unique wineries and key cultural regions in the region, will unfold in several stages throughout 2024 and 2025. The documentary will follow a unique journey through the most outstanding landscapes and wineries in South America, exploring human stories and traditions that connect local producers with new business opportunities.

At the same time, Con Altura Vinoteca | Wine Bar will open its doors in Buenos Aires as a space to celebrate these discoveries, offering selected wines from small producers, carefully chosen during the tour. In addition, the collaboration with Wines of Charleston, a company based in South Carolina, becomes a strategic bridge to connect these exceptional wines with the most exclusive gastronomic establishments in Charleston, strengthening commercial and cultural relations between continents.

The project not only seeks to highlight the quality of South American wines, but also to promote cultural and sustainable tourism in the region, and to highlight how local traditions and viticulture can become drivers of economic development for the region, attracting international visitors and creating opportunities for small communities. As filming progresses, regular updates will be shared on social media, inviting the audience to be part of each stage of the project.

A Project with a Purpose

The heart of the proposal is to support small producers and promote wine tourism. "We want the wines we discover on this trip to reach more people, connecting the stories behind each bottle with wine lovers around the world," says Bárbara Santori, in charge of the marketing and legal strategy of the project.

The documentary will not only highlight the beauty of the landscapes, but will delve into the human stories, cultural traditions, and positive impact on local communities. An innovative vision that combines art, culture, and commerce. By bringing together a documentary, a wine bar, and an international collaboration, the project creates a unique model that positions South America not only as a wine-producing region, but as an epicenter of creativity and global collaboration.

"This journey is a bridge between cultures. We want to inspire others to discover, support, and enjoy what our regions have to offer," adds K. Vincent Shaw, Founder of Wines of Charleston.

Call for Sponsors and Collaborators

The Con Altura team is actively seeking sponsors interested in joining this unique project, offering a variety of benefits such as:

Exposure in the documentary: Logo in the credits, product visibility, and featured mentions in key scenes.
Social media presence: Exclusive content and mentions on platforms such as Instagram, YouTube, and TikTok.
Participation in the wine bar: Branding and customized events at Con Altura Wine Bar, which will open in 2025.
Fundraising through the crowdfunding platform Indiegogo.

This project offers sponsors a unique opportunity to associate their brand with values ​​of authenticity, sustainability, and cultural connection, reaching a diverse audience that includes wine lovers, tourists, and culture enthusiasts, both in South America and the United States.

The initiative has the initial support of key players in the private and government sectors, and is in the process of expanding these strategic alliances. Its objective is to maximize the impact, promoting tourism and culture in the region, while connecting with local and international audiences through the values ​​of authenticity, sustainability, and local development.

Who we are

Behind this project are Kamal Shaw, an American businessman and founder of Wines of Charleston, renowned for his expertise in connecting international markets and positioning wines from around the world in the demanding US market, and Bárbara Santori, an Argentine lawyer and marketing specialist, passionate about wine and local traditions. Both share a key vision: to promote the oenological and cultural richness of South America, creating meaningful connections between local producers and global audiences. Their collaboration combines expertise in branding, wine export and a shared passion for the story behind each bottle.