Mendoza, Argentina
Pantanal
Punta del Este, Uruguay
A wine tourism startup and a new Buenos Aires wine bar partner for joint fundraising and crowdfunding
We want the wines we discover during this journey to reach more people, connecting the stories behind each bottle with wine lovers around the world.”
— Barbara Santori
BUENOS AIRES, ARGENTINA, December 12, 2024 / EINPresswire.com / -- This is Anthony Bourdain’s Parts Unknown----only with wine (and South America).
This road trip, covering more than 10,000 kilometers through iconic landscapes, unique wineries and important cultural regions, will
The documentary will narrate a unique journey through South America’s most renowned landscapes and wineries, delving into the human stories and traditions that connect local producers to new business opportunities. Simultaneously, Con Altura Wine Bar will open its doors in Buenos Aires as a space to celebrate these discoveries, offering carefully selected wines from small producers selected during the trip.
This initiative aims not only to showcase the quality of South American wines, but also to promote cultural and sustainable tourism in the region and demonstrate how local traditions and viticulture can drive economic development. By attracting international visitors and creating opportunities for small communities, the project aims to make a lasting impact. As filming progresses, regular updates will be shared on social media, inviting the public to participate in each step of the journey.
A project with a purpose
At its core, the project aims to support small producers and promote wine tourism. “We want the wines we discover during this journey to reach more people, connecting the stories behind each bottle with wine lovers around the world,” says Bárbara Santori, marketing strategist and legal advisor for the project.
The journey will include key destinations such as Punta del Este, Uruguay, showcasing Tannat wines; Rio de Janeiro, Brazil, during the iconic New Year’s Eve celebration; Santiago and Chile’s renowned wine valleys, such as Maipo and Casablanca; and the Argentine regions of Mendoza, Salta, Noroeste and Buenos Aires. Additionally, the collaboration with Wines of Charleston, a South Carolina-based company, will serve as a strategic bridge to connect these exceptional wines with Charleston’s most exclusive dining establishments, strengthening commercial and cultural ties between the continents.
It’s also an innovative vision that combines art, culture, and commerce. Con Altura brings together a documentary, a wine bar, and an international collaboration. The project creates a unique model that positions South America not only as a leading wine-producing region, but also as a hub for creativity and global collaboration.
Call for Sponsors
The team behind Con Altura is actively seeking sponsors to participate in this unique initiative, offering a variety of benefits, including
: Documentary Exposure: Logo placement in the credits, product visibility, and prominent mentions in key scenes.
Social Media Presence: Exclusive content and mentions on platforms such as Instagram, YouTube, and TikTok.
Wine Bar Participation: Custom branding and events at Con Altura Wine Bar, scheduled to open in 2025.
Initial funding through the crowdfunding platform Indiegogo .
Increasing Audience Engagement via WhatsApp
This project offers sponsors a unique opportunity to align their brand with values of authenticity, sustainability, and cultural connection, reaching a diverse audience of wine lovers, tourists, and cultural enthusiasts in South America and the United States.
With initial support from key private and government stakeholders, the initiative is in the process of expanding these strategic alliances. Its goal is to maximize impact by promoting regional tourism and culture while connecting with local and international audiences through the values of authenticity, sustainability, and local development.
The Con Altura Team
At the heart of this initiative are Kamal Shaw, an American entrepreneur and founder of Wines of Charleston, known for his expertise in connecting international markets and positioning wines from around the world in the competitive U.S. market, and Bárbara Santori, an Argentine lawyer and marketing expert with a passion for wine and local traditions. Both share a fundamental vision: to promote the wine and cultural richness of South America while creating meaningful connections between local producers and global audiences. Their collaboration combines expertise in branding, wine exports and a shared passion for the stories behind each bottle.
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