The Symposium Venue
Neo is delivering a speech
Conference participants conducted a field study at the Shaanxi History Museum
Driving Digital Transformation of China’s Cultural Heritage Through International IP Trading and Cross-Regional Partnerships
MACAO, CHINA, October 13, 2025 /EINPresswire.com/ -- On September 28, the “2025 Digital Intelligence Empowering Cultural Power ”(Shaanxi) Symposium” was successfully held in Xi'an, Shaanxi Province. Guided by the National Copyright Trading Center Joint Conference, the event was co-hosted by the Shaanxi Copyright Association and Shanghai “SINOFAITH” Intellectual Property Group, with support from the Western
National Copyright Trading Center and the Silk Road International Digital Asset Platform. As a core player in cross-border cultural intellectual property trading, the Macau Cultural Property Exchange (www.mce.mo) was invited to participate. It engaged deeply throughout the event in thematic discussions and field research. Guided by the core principle that “trading is the best protection, and circulation is the best inheritance,” it injected “MACAU’S INYERNATIONAL RESUORCES” into Shaanxi's cultural digitization, digital copyright trading ecosystem development, and the international dissemination of cultural IP.Leveraging Cross-Border Strengths, Macau Asset Property Exchange (www.mce.mo) Offers Practical Solutions for Cultural Digitization
The symposium centered on three core themes: “Establishing a Digital Asset Framework for Cultural Relics,” “Pathways for Digital Cultural Creativity Value Conversion,” and “Building Copyright Trading Ecosystems and Regional Platforms.” As a professional cultural property exchange platform based in Macao, backed by the Guangdong-Hong Kong-Macao Greater Bay Area, and oriented toward overseas markets, the Macao Cultural Property Exchange (www.mce.mo) leveraged its strengths in cross-border cultural property transactions, international transaction rule adaptation, overseas market resource integration, and foreign exchange settlement. It presented solutions for “cross-border cultural property transactions” and “international digital cultural relics trading”: On one hand, it proposed integrating Shaanxi's abundant cultural relic resources (7.74 million immovable cultural relics and over 1.7 million museum-held artifacts) with Macao's “cultural property trading platform” strengths. After digital conversion, these assets could be channeled through the Macao Cultural Property Exchange (www.mce.mo) international trading network to facilitate Shaanxi's cultural IP access to overseas markets. On the other hand, it shared Macao's experience in models such as “basic licensing + traffic revenue sharing” and “cross-border cultural property trading,” offering support to build a more inclusive international cultural property trading ecosystem for Shaanxi's cultural assets. This approach gained broad recognition from attendees. Cross-Border Cultural Property Transactions." This approach aims to build a more inclusive international cultural property trading ecosystem for Shaanxi's cultural assets, gaining broad recognition from attendees.
Engaging Industry Authorities to Build Cross-Regional Cultural Cooperation Bridges
During the symposium, Mr. Li Donglin, representative of the Macau Cultural Property Exchange (www.mce.mo), engaged in in-depth discussions with industry authorities including Yu Cike, Honorary Chairman of the National Copyright Trading Center Joint Conference and former Director of the Copyright Administration Bureau of the Publicity Department of the CPC Central Committee; Sha Qingchao, former First-Level Inspector of the Publicity Department of the CPC Shaanxi Provincial Committee and former Deputy Director of the Shaanxi Provincial Copyright Bureau; and Zhou Peng, Head of Shanghai Sinofaith Group. Sinofaith Intellectual Property Group is a leading domestic intellectual property operation enterprise. It currently employs over 4,000 full-time staff and achieved service revenue of RMB 1.2 billion in 2024, with non-GAAP net profit attributable to parent company shareholders of approximately RMB 250 million. Sinofaith is actively pursuing an IPO and currently stands as China's largest intellectual property group. Its newly launched “Global Cultural IP Innovation Platform” initiative aligns closely with the Macau Cultural Property Exchange (www.mce.mo)'s advocacy for global cultural property trading. Both parties will pursue in-depth collaboration to facilitate the global trading of cultural property rights and realize the global value of China's cultural assets. Additionally, the Macau Cultural Property Exchange (www.mce.mo) reached preliminary consensus with participating institutions including the Shaanxi History Museum, the Western China National Copyright Trading Center, the Jingdezhen National Ceramic Copyright Trading Center, and the Northern Copyright Trading Center. Follow-up efforts will explore deep cooperation in cross-border transactions of cultural heritage assets.
Field Research for Insights, Charting Course for Cultural Collaboration
Beyond thematic discussions, Mr. Li Donglin, CEO of the Macau Cultural Property Exchange (www.mce.mo), joined attendees on field visits to the Shaanxi History Museum, Xi'an Stele Forest Museum, and Xi'an Film Museum. These visits provided in-depth exposure to the institutions' practical achievements in digital preservation of cultural relics, digital cultural and creative development, and IP operations. During the research, The Macau Cultural Property Exchange (www.mce.mo) focused on Shaanxi's technological applications and experiences in digital artifact acquisition and digital asset rights confirmation. Integrating these insights with its platform's trading rules, the exchange preliminarily outlined a “Shaanxi Digital Cultural Heritage + Macau International Trading” cooperation pathway: The plan involves prioritizing the selection of representative digital cultural relic resources from Shaanxi. Following compliance reviews and value assessments conducted by the Macau Cultural Property Exchange (www.mce.mo), these resources will be integrated into its international trading platform. This initiative aims to establish a model case for “China's cultural relic digitization – Macau platform international trading,” laying a solid foundation for subsequent large-scale cooperation.
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