SOUTH KOREA: Jeollanam-do Targets Chinese Travelers with Joint Korea-China Influencer Vlog Campaign

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완도

Ahead of China’s group-tour visa-free policy, Jeollanam-do launches a creative digital strategy to attract Chinese visitors

SEOUL, SOUTH KOREA, September 25, 2025 /EINPresswire.com/ -- As China prepares to implement a visa-free policy for group tourists visiting South Korea, Jeollanam-do Province announced a bold marketing initiative to capture the attention of Chinese travelers. The province is set to produce a joint Korea–China influencer vlog, aiming to showcase Jeollanam-do’s natural beauty, cultural richness, and modern tourism experiences to a rapidly growing Chinese audience.

The campaign will bring together leading

influencers from both Korea and China to create engaging, high-quality vlogs highlighting Jeollanam-do’s scenic attractions, culinary experiences, accommodations, and unique cultural activities. By releasing the content across popular Chinese digital platforms and social networks, Jeollanam-do seeks to motivate Chinese tourists to plan trips immediately following the visa-free implementation.

“With the expected surge of Chinese visitors following the new visa-free entry, Jeollanam-do is taking a proactive approach,” said a Jeollanam-do official. “Through authentic influencer storytelling, we want to present our province as the most exciting and welcoming destination in Korea.”

This initiative is strategically timed to coincide with China’s National Day holiday and the upcoming winter travel season, key periods for outbound Chinese tourism. It represents Jeollanam-do’s broader vision to enhance international tourism marketing and to build lasting cultural and economic ties between Korea and China.