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A two-day event intended to highlight the diversity of Spanish Garnacha AOP and Premières Côtes de Bordeaux Cadillac AOP wines in the Swiss booming wine market
ROMA, ITALY, December 12, 2024 / EINPresswire.com / -- German and Italian versions below.
THE EU FAB 6 PROJECT ROAD TOURS CELEBRATE EUROPEAN WINE HERITAGE AND EXCELLENCE IN ZURICH AND GENEVA
Switzerland, November 2024 – The EU Fab 6 project road shows brought the best of European winemaking traditions to Switzerland, offering an immersive journey through the
The collaboration between the regions of origin of the Garnacha PDO (which includes the Campo de Borja, Calatayud, Cariñena and Terra Alta PDOs) and the Premières Côtes de Bordeaux region (with the Bordeaux, Cadillac Côtes de Bordeaux, Côtes de Bordeaux PDOs and the famous late harvest wines Loupiac and Cadillac) has highlighted the diversity and excellence of labelled European wines promoted under the European Union’s quality schemes. While maintaining their own identity, these regions share a commitment to winemaking tradition, sustainability and quality, underlining Europe’s leadership in the global wine market.
Garnacha, one of the oldest and most versatile grape varieties, originates from Spain, and more specifically from the Aragon region. It is historically linked to the ancient Crown of Aragon, whose territories stretched from northeastern Spain to southeastern France, as well as Sardinia. Renowned for its resistance to dry climates, Garnacha is used in a wide range of quality wines, including full-bodied reds and delicate rosés, and is prized for its environmentally friendly characteristics.
The Premières Côtes de Bordeaux region represents centuries of perfected know-how, and brings together terroirs that produce elegant and balanced wines, in its image.
Together, these regions are a testament to the richness and diversity of European viticulture, bringing together family estates steeped in tradition and cooperatives representing thousands of winemakers, offering an exceptional variety of wines and a significant concentration of historic vineyards throughout Europe.
Each event began with a presentation of the project “The EU Fab 6 – Savor PDO and PGI wines and deli meats from Europe” and the meaning of the Protected Designation of Origin label, led by Carolina de Funes, Head of Asociación Garnacha Origen, and Emma Baudry, Head of Premières Côtes de Bordeaux and Cadillac. Participants were then able to discover up to 64 different wines from the PDOs presented during a touring tasting.
These events were a unique opportunity to interact directly with producers, discover the stories behind the labels and deepen our understanding of the heritage, terroirs and know-how that characterize these famous wines. These face-to-face exchanges created a unique environment to build important connections and fully understand the essence of European viticulture.
The luxurious Fairmont Grand Hotel in Geneva and the FIFA Museum in Zurich provided the perfect setting for these prestigious events, in line with Switzerland’s reputation as a key market for premium European wines. The elegant atmosphere and exceptional facilities fostered dynamic networking and highlighted the importance of direct relationships between producers and consumers, strengthening the emotional and cultural connections behind every bottle.
The EU Fab 6 events in Zurich and Geneva celebrated the heritage and excellence of European viticulture, offering professionals a greater appreciation of the late harvest wines of AOP Cadillac, AOP Cadillac Côtes de Bordeaux and AOP Garnacha. Not only did these events highlight the diversity and quality of European AOP wines, they also highlighted the value of roadshows as platforms for direct encounters with producers, fostering authentic connections and a better understanding of winemaking traditions. The campaign continues and reinforces Europe’s role as a world leader in premium labelled wines.
Co-funded by the European Union, The EU Fab 6 aims to promote the excellence of PDO and PGI labelled products in two key markets: the United Kingdom and Switzerland. The latter are characterised by increasingly sophisticated consumers and a growing demand for high-quality certified food products.
Over the next three years, a wide range of activities will be organised, including training events, tastings in wine shops and specialist stores, and an innovative sound marketing campaign, which will allow consumers to discover the unique characteristics of the charcuterie and wine products of the participating consortia:
• le Consorzio Italiano Tutela Mortadella Bologna (Italy) – chef de file du project;
• le Consorzio Cacciatore Italiano (Italy);
• the Consorzio Zampone e Cotechino Modena IGP (Italy);
• l'ODG des Premières Côtes de Bordeaux et Cadillac (France);
• Association for the promotion of Garnacha wine – Garnacha Origen (Espagne);
• le Consorzio Tutela Vini d'Abruzzo (Italy).
These products represent the best European agricultural heritage, the expression of unique territories and traditional traditions that guarantee quality and authenticity with the AOP and IGP labels.
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THE EU FAB 6 ROADSHOWS CELEBRATE THE GLORIOUS HERITAGE AND EXCELLENCE OF EUROPEAN WINES IN ZURICH AND GENEVA
Switzerland, November 2024 – The EU Fab 6 roadshows brought the best of European wine traditions to Switzerland and provided a comprehensive journey through the renowned wine regions of Cadillac and the Spanish Garnacha areas. The events, held at the iconic FIFA World Museum in Zurich and the prestigious Fairmont Hotel in Geneva, featured exclusive tastings where producers interacted with over 100 wine industry professionals - including sommeliers, journalists, importers and consultants – came into contact.
Through the collaboration of the regions of origin of PDO wines such as Garnacha, Campo de Borja, Calatayud, Cariñena and Terra Alta and the Premières Côtes de Bordeaux region with PDO wines such as Bordeaux, Cadillac Côtes de Bordeaux, Côtes de Bordeaux and the famous late harvest wines Loupiac and Cadillac, highlighted the diversity and excellence of those certified European wines promoted under the EU quality models. These regions remain true to their identity while sharing a commitment to tradition, sustainability and quality - a testament to Europe's leading role in the global Wine industry
Garnacha, one of the oldest and most versatile grape varieties, comes from the Spanish region of Aragon and is historically closely linked to the Crown of Aragon. This grape, widespread in northeastern Spain, southeastern France and Sardinia, has always been known for its resistance in particularly dry and hot climates. Garnacha produces a rich range of high-quality wines – from strong reds to fine rosés – and is particularly valued for its environmentally friendly properties.
The Premières Côtes de Bordeaux region represents centuries-old refined craftsmanship and reflects a terroir that produces elegant and harmonious wines. Together, these regions tell a story of the richness and diversity of European wine production, characterized by family-run wineries and traditional cooperatives representing thousands of winemakers. The result is an incredible variety of wines and an extraordinary concentration of historic vineyards across Europe.
The events opened with impressive presentations by Carolina de Funes, manager of the Asociación Garnacha Origen, and Emma Baudry, manager of Premières Côtes de Bordeaux et Cadillac. Both presented the project "The EU Fab 6 - Savor PDO and PGI wines and deli meats from Europe" and explained the meaning of protected designations of origin (PDO). Afterwards, participants had the opportunity to get to know up to 64 different PDO wines as part of a tasting tour.
These events offered a unique opportunity to engage directly with producers, discover the stories behind the labels and gain a deeper understanding of the cultural heritage, terroirs and craftsmanship of these great wines. The direct exchange created a perfect atmosphere to build new connections and grasp the immense importance of European wine production.
The stylish atmosphere and world-class venues promoted dynamic networking and highlighted the relevance of direct relationships between producers and consumers, further strengthening the emotional and cultural connections behind each bottle. The luxurious Fairmont Hotel in Geneva and the FIFA World Museum in Zurich provided the perfect setting for these prestigious events and underlined the importance of Switzerland as an attractive target market for premium European wines.
The EU Fab 6 events in Zurich and Geneva celebrated the heritage and excellence of European winemaking and gave professionals an in-depth look into the world of PDO wines Cadillac Spätlese, Cadillac Côtes de Bordeaux and Garnacha PDO. These events not only highlighted the diversity and quality of European PDO wines, but also highlighted the importance of roadshows as platforms for direct encounters with producers, fostering authentic connections and a deeper understanding of wine traditions. The continuation of the campaign will further consolidate Europe's role as a global leader in the production of certified quality wines.
Thanks to co-financing from the European Union, The EU Fab 6 project aims to promote the excellence of certified PDO and PGI products in two key target markets: England and Switzerland. Both markets are characterised by demanding consumers and a growing demand for certified, high-quality food products.
Over the next three years, numerous activities will be organised, including training courses, tastings in wine shops and specialised stores, and an innovative marketing campaign. These initiatives allow consumers to discover the unique characteristics of the cold cuts and wines of the participating consortia:
• Consorzio Italiano Tutela Mortadella Bologna (Italy) – leader of the project
• Consorzio Cacciatore Italiano (Italy)
• Consorzio Zampone e Cotechino Modena PGI (Italy)
• ODG des Premières Côtes de Bordeaux et Cadillac (France)
• Asociación para la Promoción del Vino de Garnacha – Garnacha Origen (Spain)
• Consorzio Tutela Vini d'Abruzzo (Italy)
These products represent the best of the European agri-food sector and are the expression of unique regions and centuries-old traditions that guarantee quality and authenticity through the PDO and PGI brands.
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I ROADSHOW DI THE EU FAB 6 CELEBRANO L'EREDITÀ E L'ECCELLENZADEI VINI EUROPEI A ZURIGO E GINEVRA
Svizzera, November 2024 – I roadshow di The EU Fab 6 hanno portato il meglio delle tradizioni vinicole europee in Svizzera, offering a viaggio immersivo attraverso i Rinomati stickers of Cadillac and the region of Garnacha. At the event, we visited the iconic FIFA World Museum of Zurigo and the prestigious Fairmont Hotel di Ginevra, Hanno proposto degustazioni exclusive che Hanno Riunito products and more than 100 professional wine makers, as well as sommeliers, giornalisti, importators and consultants.
The collaboration between the origins of the DOP Garnacha, which includes the DOP Campo de Borja, Calatayud, Cariñena e Terra Alta, and the region of the Premières Côtes de Bordeaux with the DOP Bordeaux, Cadillac Côtes de Bordeaux, Côtes de Bordeaux and famous wines from the vendemmia tardiva Loupiac e Cadillac With great diversity and excellence in European certification, the ambition of the UE quality scheme is achieved. Pur mantenendo identità uniche, this regioni condividono un impegno verso tradition vinicola, sostenibilità e qualità, sottolineando la leadership dell'Europe nell'industria vinicola global.
Garnacha, one of the oldest and most versatile grape varieties, has its origins in Spain, in the Aragon region, and is historically linked to the ancient Crown of Aragon, which extended across northeastern Spain, southeastern France and Sardinia. Renowned for its resilience in dry climates, Garnacha offers a wide range of quality wines, from full-bodied reds to delicate rosés, and is appreciated for its eco-friendly characteristics.
The Premières Côtes de Bordeaux region represents centuries of refined craftsmanship, with terroirs that produce elegant and balanced wines, expression of the precision of the territories that produce elegant and balanced wines.
Together, these areas tell the story of the richness and diversity of European winemaking, combining family estates rooted in tradition with cooperatives representing thousands of winemakers, offering an exceptional variety of wines and a significant concentration of historic vineyards throughout Europe.
Each event began with an engaging presentation by Carolina de Funes, Manager of Asociación Garnacha Origen, and Emma Baudry, Manager of Premières Côtes de Bordeaux et Cadillac, who introduced attendees to the project “The EU Fab 6 – Savor PDO and PGI wines and deli meats from Europe” and the meaning of Protected Designations of Origin. Participants then explored up to 64 different wines from the PDOs represented during a walking tasting.
These events provided a unique opportunity to interact directly with producers, discover the stories behind the labels, and gain a deeper understanding of the heritage, terroirs, and craftsmanship that define these celebrated wines. This hands-on interaction created an unparalleled environment to make meaningful connections and fully understand the essence of European winemaking.
The luxurious Fairmont Hotel in Geneva and the FIFA World Museum in Zurich provided the perfect backdrop for these prestigious events, in keeping with Switzerland’s reputation as a key market for premium European wines. The sophisticated atmosphere and exceptional facilities fostered dynamic networking and highlighted the importance of direct relationships between producers and consumers, strengthening the emotional and cultural connections behind every bottle.
The EU Fab 6 events in Zurich and Geneva celebrated the heritage and excellence of European winemaking, offering professionals a deeper appreciation for Cadillac Late Harvest PDO, Cadillac Côtes de Bordeaux and Garnacha PDO wines. These events not only highlighted the diversity and quality of European PDO wines, but also underlined the value of roadshows as platforms for direct meetings with producers, fostering authentic connections and a deeper understanding of winemaking traditions. As the campaign continues, Europe’s role as a global leader in premium certified wines is strengthened.
Co-funded by the European Union, The EU Fab 6 aims to promote the excellence of PDO and PGI certified products in two key markets: the United Kingdom and Switzerland. Both are characterised by increasingly sophisticated consumers and a growing demand for high-quality certified food products.
Over the next three years, numerous activities will be organised, including educational events, tastings in wine shops and specialist stores, and an innovative marketing campaign, allowing consumers to discover the unique characteristics of the cured meats and wines of the participating consortia:
• Consorzio Italiano Tutela Mortadella Bologna (Italy) – project leader
• Consorzio Cacciatore Italiano (Italy)
• Consorzio Zampone e Cotechino Modena IGP (Italy)
• ODG des Premières Côtes de Bordeaux et Cadillac (France)
• Asociación para la Promoción del Vino de Garnacha – Garnacha Origen (Spain)
• Consorzio Tutela Vini d'Abruzzo (Italy)
These products represent the best of Europe's agri-food heritage, an expression of unique territories and centuries-old traditions that guarantee quality and authenticity through the PDO and PGI brands.
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