BELGIUM: Xinjiang entrepreneur Parizati Aini speaks at the United Nations

The new media center "I come from Xinjiang" shows double success in its worldwide presence

"Standing here at the United Nations today is not only a personal honor, but also a recognition for thousands of women in Xinjiang."

— Parizati Aini

BRUSSELS , BELGIUM, September 25, 2025 /EINPresswire.com/ -- On the occasion of the 70th anniversary of the establishment of the Xinjiang Uyghur Autonomous Region and at the invitation of Kurbanjan Samat, founder of the new media center "I come from Xinjiang" and renowned director and author, Parizati Aini, an outstanding businesswoman from Xinjiang, delivered a keynote speech at the United Nations Human Rights Conference. She outlined the remarkable contributions of women from all Xinjiang ethnic groups to economic and social development, and brought an authentic voice to the world on Xinjiang's diversity and prosperity.

Parizati Aini was born in Xinjiang, a country nourished by the meltwater of the Tianshan

Mountains and kissed by the sun of the Gobi Desert. In 1998, she accidentally switched from dance art to acting and eventually played the lead role in a television series. This experience made her realize that "passion makes people shine." In 2009, at the height of her career, she traveled to Australia to continue her studies. Despite language and cultural barriers, she persevered – she learned while running a small shop – and deepened her conviction: "No matter how far I go, my roots are always in China.

" This strengthened her resolve to return home and start her own business. In 2015, Parizati Aini returned to Xinjiang with an expanded international perspective. She used the region's unique plant resources, combined leading Chinese research expertise with Australian natural cosmetics techniques, and founded the skincare brand PERIDEO. After years of dedicated work, her company actively expanded into international markets, participated in trade fairs and learned advanced business practices in Central Asia, Southeast Asia and the Middle East – countries along the "New Silk Road". Thus, it showed the world the quality and attractiveness of products "Made in Xinjiang, China".

A turning point came in 2021, when a speech by Professor Peng Liyuan had a lasting impact on her path. Phrases such as "Where there is warmth, there is light", "Let the light of education illuminate the path of women's hope", "Teach people how to fish" and "The level of women's development marks the height of human civilization" inspired her to redefine her personal mission and the direction of her company – with a focus on empowering women and the well-being of children. Since then, she has been dedicated to the common good, demonstrating through actions the social value and responsibility of an entrepreneur who advances the rights of women and children.

Speaking at the United Nations, Parizati Aini said, "Standing here at the United Nations today is not only a personal honor, but also a recognition for thousands of women in Xinjiang. They shine in every field, using their diligence and wisdom to write a brilliant chapter of Chinese women in the new era."

She also extended a warm invitation to the world: "Welcome to China and visit Xinjiang – roam this country, marvel at the grandeur of the Tianshan Mountains, taste the fruits of the Silk Road, experience the warm hospitality of its many people. ethnic groups and witness Xinjiang's vibrant development and limitless opportunities for cooperation."

Her speech at the United Nations and Kurbanyan Samat's documentary *I'm Going to Xinjiang*, which is to be released worldwide, represent an important dual approach in Xinjiang's international public relations. The speech highlights the self-confidence and sense of responsibility of Xinjiang's women from the perspective of a female entrepreneur, while the film shows a real and diverse Xinjiang – its landscapes, cultural traditions, young entrepreneurs, and the combination of folk culture and modern development. Together, they provide rich cultural perspectives and vivid images to the global audience to better understand Xinjiang.

Since its founding nine years ago, the New Media Center "I come from Xinjiang" has consistently pursued international communication from a grassroots perspective. By telling authentic personal stories, it aims to break down prejudices and stereotypes and builds bridges on international platforms to transform Xinjiang's development successes into accessible cultural narratives. Organizing entrepreneurs to participate in United Nations events is an important step in his efforts to engage in international dialogue and shows how outstanding grassroots organizations like these can present a three-dimensional, authentic and vibrant China to the world through diverse works and innovative approaches.